This website uses cookies primarily for visitor analytics. Certain pages will ask you to fill in contact details to receive additional information. On these pages you have the option of having the site log your details for future visits. Indicating you want the site to remember your details will place a cookie on your device. To view our full cookie policy, please click here. You can also view it at any time by going to our Contact Us page.

Store of future 'will connect shops and shoppers'

21 February 2012

Shops and people will be connected to each other more than ever in the store of the future, reveals IGD research. The report commissioned by Coca-Cola Enterprises (CCE) and written by food and consumer goods experts IGD has major predictions.

 Shoppers will demand more personalisation. They’ll expect communication, promotions and deals to be tailored to their individual values and needs

 Social media and online forums will grow in importance as shoppers seek advice and reviews before purchasing more than ever

 Technology such as smartphones and ‘intelligent trolleys’ will enable stores to satisfy the desire for personalisation as people walk around the store

 Sustainability will become more important as shoppers expect fully transparent supply chains, demanding information about provenance and traceability, and environmental and social impact

 Stores and products will communicate this information on the shelf, on pack and online through smartphones

 Online generally will grow in prominence for a number of different reasons. Not only will online shopping continue to grow faster than the consumer goods market as a whole, but it will also form part of the wider store experience with some shoppers purchasing online and picking up in store

The findings are based on extensive desk research, interviews with people across the industry and IGD’s monthly shopper research.

Joanne Denney-Finch, chief executive, IGD, said: “There’s no single model for the store of the future. Each retailer will adopt a different approach, tailored by location, the demographic mix of the customer base and the particular needs each store attempts to meet.

“Some of these ideas are already in development, while the future will bring even more of them to life. One thing is for sure – as an industry we will not have thought of everything. That is why it’s so important to stay close to shoppers, as they will be the inspiration behind many innovative developments.

“We also have to keep in mind that we’ll need to improve the skills of our people, within both retailers and suppliers, to make these future concepts happen. Besides new technology and multichannel marketing, many of these concepts will also require greater collaboration and transparency right across the chain. This is where the true opportunities for innovation and differentiation will lie for companies.”

Simon Baldry, Managing Director of Coca-Cola Enterprises GB, said: “We know that our category has plenty of room for growth and we are unlocking the opportunities through our strong partnerships across the trade and our focus on the needs of today’s shoppers.

“But we must always be thinking ahead – particularly when it comes to the incredibly dynamic retail environments in which people make their purchasing decisions – and this research has shaped our understanding of how we can continue to succeed in the future by meeting the requirements of both our customers and shoppers.

“As stores adapt to the world around them, we need to challenge ourselves to be more nimble and innovative across our business. This research also demonstrates clearly that sustainability must remain at the heart of everything we do. And, in an increasingly connected world, it’s clear from IGD’s work that the way in which all of us engage and interact with shoppers will change, not least when we think about the next generation of digital savvy consumers.”


Contact Details and Archive...

Print this page | E-mail this page

RELATED CONTENT...


Article image Is your company best in class?

The challenges facing the food and beverage industry are many, but they are not insurmountable.Full Story...

Article image Inspiring tomorrow’s food engineers

The Appetite for Skills initiative is continuing throughout 2014 in a bid to inspire young people to consider a career in the food and beverage industry.Full Story...

Improve your productivity and profit with the latest food processing innovations at Foodex 2014

Findus Group acquires leading frozen potato brand

Food producers must embrace innovation warns 2 Sisters

RELATED SPONSORED ARTICLES...


Article image Is your company best in class?

The challenges facing the food and beverage industry are many, but they are not insurmountable.Full Story...

Article image Improve your productivity and profit with the latest food processing innovations at Foodex 2014

Foodex 2014, the UK’s premier trade event for the food and drink industry, is returning in 2014 to offer a one-stop shop for food processing professionals across the full industry spectrum including bakery, beverage, dairy, fresh, ingredients, logistics, meat and seafood sectors.Full Story...

Gainsborough Engineering – Automatic packaging machinery engineers

A4E: Bosch Rexroth is headline sponsor

MOST VIEWED...


Article image Spray and save on the glazing process

Food glazes are widely used in the bakery sector to improve the look and taste of baked products. Traditionally, this coating process has resulted in substantial waste. Technology advances mean that this is no longer the case. Full Story...

Article image Your flexible friend in the food factory

Suzanne Gill finds out where thermal imaging technology can help around the factory. Full Story...

What role does refrigeration play in the supply chain?

A dry-ageing process improvement

Self diagnostics: an enabler for predictive maintenance

http://www.appetite4eng.co.uk