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New Year brings fresh new look for Beacon Foods

02 February 2012

British ingredients specialist Beacon Foods heads into 2012 with new branding to reflect the successful evolution of the innovative business over the past 18 years

The company, based in the heart of the Brecon Beacon National Park at Brecon, has launched a fresh new logo and eye-catching branding on its fleet of nine delivery vehicles that travel to most parts of England, Wales and Scotland.

“The company has changed greatly since the original logo was developed by my father and we felt it was time to update the branding to reflect the evolution of the business,” said managing director Edward Gough.

“I believe we are a very creative and modern company and our old logo did not portray that effectively. The new logo is a grown up version of the old one, combining modern and traditional aspects.”

The new logo and branding have been designed by Effective Marketing Solutions, Cheltenham.

Established in Brecon with just four workers in 1993, Beacon Foods now employs 100 staff and is the UK’s leading specialist producer of roasted and char-grilled vegetables and fruit ranges, relishes, chutneys and sauces.


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