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Anuga 'set for success'

31 January 2012

Anuga FoodTec is back, and will be held between 27-30 March in Cologne; it says it will serve as an information and purchasing platform that covers the entire spectrum of technology and investment requirements for production in all segments of the international food and beverage industry.

The fair organisers say that this year's event will provide the best opportunity to present and experience the latest trends and exciting innovations, whether in processing, packaging or distribution.

''You'll be able to meet international top decision-makers from the food and drink industry,'' the organisers say. ''Forty two per cent of the trade visitors to the Anuga FoodTec come from abroad. Thanks to the high proportion of international visitors, you can meet the whole world at one single trade fair in just four days.''

Anuga 2011 was attended by 6,596 companies from 100 countries, which occupied a gross exhibition space of 284,000 m². More than 155,000 trade visitors from 180 countries attended.

From manufacturing and packaging to distribution - Anuga FoodTec says it unites the entire process chain under one roof - across sectors. It focuses on process technology, which includes basic food technology incorporating bakery, noodle, meat processing, fish processing, and many others.

With respect to packaging technology, Anuga will cover packaging machines and materials, and will also look at automation, data processing, controlling and regulation technology.

The results from the last Anuga FoodTec show that the main reason visitors gave for attending the exhibition was to establish new business contacts, followed by the maintenance of existing contacts, then the access to new markets. Fourth was maintaining the company's image and presentation; fifth was orders expected after the fair; sixth was presenting new products; and finally was the establishing of new contacts.

When asked what differentiates Anuga FoodTec from other fairs, the responses were revealing. Most respondents said the international range, the number of visitors and the size of the fair was important. They also mentioned international contact-making facilities; the significance for the international and German market; the concept of the show; and the location of the fair.

Anuga says the best reasons to visit the fair are international participation, including more than 1,210 registered exhibitors from 39 countries. Also, it is said to have the 'most significant location for information exchange with highly up-to-date topics such as hygienic technologies and sustainability'.

For exhibitors, the exhibition is open daily between 8am-7pm, while for visitors it's open between 9am and 6pm.

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