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Addition to LINPAC Packaging’s Rfresh range

10 January 2012

Europe’s multi-material packaging manufacturer, LINPAC Packaging, has added to its range of sustainable trays for meat and fish products with the launch of Rfresh MB

The new rPET trays contain up to 95% food grade post-consumer recyclate, giving customers a wider choice of environmentally sound packaging options which do not compromise on tray performance.

The food packaging company has created a tray which offers excellent barrier performance, ideally suited to poultry and fish products, helping retailers reduce food spoilage and waste by keeping food fresher for longer. A PP base film layer provides for stronger seal integrity and the tray can have either a lock seal or peelable film solution.

The packaged foodstuffs are well protected due to the tray’s rigidity, ensuring that the product reaches the consumer in the best possible condition.

Joanna Stephenson, Vice President for Marketing and Innovation, said: “The new Rfresh MB trays complement our existing range of Rfresh PET trays which provide the same high quality performance our customers see with trays made from virgin material.

“The recycled material used in their manufacture goes through our food grade super cleaning system to ensure we are not only meeting but exceeding food safety regulations.

“Our customers can feel absolutely confident when choosing the Rfresh MB tray for their meat, poultry or fish products, that the packaging offers high standards in terms of product presentation, protection and environmental credentials.”

The Rfresh MB trays are a new addition to LINPAC Packaging’s family of Rfresh tray products complementing the premium Rfresh HB solution and standard Rfresh PP trays. All three are available in a choice of colours and tints and have been specifically designed to make the packing process more efficient.

Rfresh HB trays are also made from 95% recycled PET and offer the maximum shelf life for red meat and fish. The trays are available in a shallow format for shingling on shelf. The Rfresh PP trays contain a minimum amount of recycled content and offer a relatively low shelf life compared to others in the range, but they are suitable for use in the microwave and freezer.

Ms Stephenson added: “We are delighted that we now have a complete range of trays which meet the needs of our customers, whichever meat, fish or poultry product it is they are packing or selling. At LINPAC Packaging, we have a sales team who can advise on which tray is the right one for them to ensure they get the very best out of our products.”

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