Argentinean blueberries launch promotional campaign
18 November 2011
The Argentinean Blueberry Committee (ABC) has launched a European campaign to promote Argentinean blueberries in the UK, France, Germany, Denmark and the Netherlands
For the past three years, the ABC has been part of the Blueberries from the South campaign with Chile and Uruguay. This new venture is designed to highlight Argentinean blueberries specifically during their season, before Chilean blueberries come in to season in full volumes in December.
The main aims of the campaign are to promote:
· The season: September until the end of December. Argentina fills a unique window blueberry market with its ability to provide the first off‐season fruit from the Southern hemisphere.
· Varieties: The main varieties are O’Neal, Emerald, Misty and Star
· Quality: Argentinean exporters are aligned to international standards (see notes to editors)
· Reliability: Argentina’s blueberry industry is highly organized and reliable, and has a robust supply chain in place to service all European markets
The new initiative includes an online media centre to provide up-to-date information on Argentinean blueberries. Photography resources will also be available, as well as press information sheets and latest press releases.
ABC Manager, Inés Peláez said; “The chief aim of the new campaign is to convey the high quality of Argentinean blueberries to the fresh produce industry, as well as the ongoing commitment of service we provide to all our markets. The campaign is an exciting step for us and we are optimistic, as this season the Fall Route (see notes to editors) of blueberries started on week 35, when we shipped our first blueberries to Europe”.
The trend for Argentinean blueberries is on the up - overall shipments of blueberries to the UK are estimated to total 2,600 tonnes this season, which is up by 4% on last year’s volumes of 2,500t. For Continental Europe the numbers are up by 46% this year; 2,200t compared to the previous season’s 1,500t.
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