This website uses cookies primarily for visitor analytics. Certain pages will ask you to fill in contact details to receive additional information. On these pages you have the option of having the site log your details for future visits. Indicating you want the site to remember your details will place a cookie on your device. To view our full cookie policy, please click here. You can also view it at any time by going to our Contact Us page.

British butchers' meat voted best

08 November 2011

Visitors to the John Penny and Sons stand at Countryside Live in Harrogate let their taste buds do the talking

In a blind taste test over 1500 consumers were offered cold cuts of beef topside from John Penny & Sons and meat which had been reared using mass production techniques.

The tasting was a huge victory for quality meat with over 80% preferring the taste of John Penny & Sons meat which is produced in a natural farming environment and is sold in butchers’ shops.

The taste test was part of John Penny & Sons’ campaign Quest for Best: The Meat Crusade which aims to put quality butchers meat back on the dinner table by raising awareness in quality and taste. The Meat Crusade also encourages consumers to buy quality meat from local butchers, and to offer a greater understanding of how ethical meat operations work.

Says John Penny, company partner, “We wanted to demonstrate to consumers that there is a distinct difference between the flavour of intensively reared meat and that fed on a natural diet and raised in a calm farm environment. We are delighted that the majority of people could taste the difference.

“A number of people from the meat and farming industry who visited our stand could tell the difference by just looking at the two plates. We also had a vegetarian visit our stand who has converted back to meat after learning more about the Meat Crusade and talking to us about our humane approach. It was also good to hear that a lot of visitors either already went to their local butcher or would consider going more frequently after to speaking to us about the Quest for Best campaign.”


Print this page | E-mail this page

RELATED CONTENT...


Article image Snowbird goes the whole hog!

Snowbird foods has taken a huge step in the sausage manufacturing industry by offering UK  customers a guarantee that its fully cooked and frozen sausages are in natural casings sourced from British abattoirs and processed in the UK. Full Story...

Article image Police raid suspected illegal slaughter house

A suspected illegal animal slaughter house and meat cutting plant has been uncovered in Northern Ireland, the Food Standards Agency has said.Full Story...

11 arrested for serving human meat at Nigerian restaurant

Lab experiment meat in UK supply chain?

FSA issues statement on TB risk from meat

RELATED SPONSORED ARTICLES...


Article image Snowbird goes the whole hog!

Snowbird foods has taken a huge step in the sausage manufacturing industry by offering UK  customers a guarantee that its fully cooked and frozen sausages are in natural casings sourced from British abattoirs and processed in the UK. Full Story...

MOST VIEWED...


Article image Spray and save on the glazing process

Food glazes are widely used in the bakery sector to improve the look and taste of baked products. Traditionally, this coating process has resulted in substantial waste. Technology advances mean that this is no longer the case. Full Story...

Article image Getting the Industry 4.0 journey started

Suzanne Gill finds out why the UK food industry needs to embrace the idea of Industry 4.0 and why the journey needs to start now. Full Story...

Your flexible friend in the food factory

Don’t get left out in the cold this Christmas

Automating the temperature monitoring task

http://www.appetite4eng.co.uk