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La William’s taste concept guaranteed with squeeze bottle range

07 November 2011

A range of high quality sauces is being introduced in new plastic bottles from RPC Kerkrade

La William, a pioneering company founded in 1963, was the first to release Andalouse and Brasil sauces into the market. The use of fresh and natural ingredients has always been critical to La William in order to bring out the best quality and most delicious taste in each of their sauces.

During the summer of 2010 La William launched a new logo and started thinking about having new squeeze bottles. In close cooperation with RPC Kerkrade and RPC Design, a new polypropylene multilayer bottle has been developed which underlines once more the company’s innovative and quality driven strategy.

La William boasts a very broad range with more than 15 different varieties offering a sauce to accompany every dish. This includes traditional perennials such as Mayonnaise, Tartare and Cocktail, but also a few novel, exotic discoveries such as Brasil, Banzai and Pitta. The first new squeeze bottles to hit the market are filled with two classic sauces - Mayonnaise and Andalouse.


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