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Into Somerset encourages food industry links with China

21 September 2011

Into Somerset outlined the vast and exceptional opportunities for collaboration between Somerset and China during a visit of Chinese executives to Taunton at the beginning of September

Speaking to the delegation from Jinan, the capital of Shandong province in Eastern China, Rupert Cox, Chief Executive of Into Somerset, gave an overview of the Somerset economy. He highlighted the county’s four key business sectors – aerospace & advanced engineering; food & drink; energy; and creative industries – pinpointing the dairy industry as being one of the primary areas for potential business development between China and Somerset.

“The opportunity for Somerset to work more closely with China offers great potential to enable further development of this key industry sector,” says Cox. “Somerset has a strong dairy industry, perfectly placed to meet the growing demands from China for dairy products. Our vibrant food and drink sector boasts the largest number of producers and processors in the UK, with a reputation for high quality products and ingredients.”

Located in the heart of the South West, Somerset is extremely well-connected thanks to its excellent road and rail links, meaning access to markets is maximised whilst the cost of transportation can be kept to a minimum.

London is only two hours away and with a choice of international airports on the doorstep, Europe and the rest of the world are within easy reach. Transportation links for the dairy industry are therefore extremely efficient and sustainable.

A recent multi-million pound government investment in Somerset’s superfast broadband connection will ensure that businesses within the county can become even more competitive, adding to its already impressive £9billion economy.


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