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FDF 'wants food literate future for all'

21 September 2011

Against a backdrop of heightened focus on individual and collective responsibility for public health in the UK, the Food and Drink Federation has launched its revised labelling guide for healthcare professionals

The guide will be used to explain to their patients how Guideline Daily Amount (GDA) labelling can help them choose a healthier diet.

FDF, the voice of the UK food and drink manufacturing industry, supports the role of education in reducing obesity and encouraging a healthy, balanced diet.

GDA labels feature on thousands of food products and act as a guide for consumers, showing them the amount of energy and certain nutrients in a product and what percentage of their guideline daily allowance this equates to. By understanding the nutritional make up of food, consumers can better balance their diet.

Terry Jones, Director of Communications at FDF, said: “As part of their plans to help improve public health, food manufacturers have been working to help their consumers make informed, balanced, healthy choices. This commitment was underlined when the food and drink industry signed up to the Public Health Responsibility Deal earlier this year.

“GDA labelling forms an important part of this approach, improving the food literacy of consumers through consistent and clear messaging. FDF’s tool, ‘Food labelling for healthy eating’, will help healthcare professionals empower their patients with the knowledge and understanding needed to maintain a healthy diet.”

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