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Record visitors set for Ice Cream Expo

13 September 2011

Britain's biggest ice cream expo is set to attract a record number of visitors as the UK market continues to beat the recession.

Organised by the Ice Cream Alliance, the event scheduled for 1-3 November at the Yorkshire Event Centre in Harrogate is attracting exhibitors from across the world with 3,000 people already pre-registering.

The ice cream sector is a major part of the UK's food economy with an estimated value of £1 billion and a growth forecast of 11 per cent over the next five years.

Zelica Carr, Chief Executive Officer of The Ice Cream Alliance said recent research showed that ice cream had a strong position in the UK food market. "Research by Mintel shows that nine out of ten people in the UK eat ice cream and that as money becomes tighter people are indulging in ice cream as an affordable treat. "This buoyancy is being reflected by excellent demand for exhibition space at the expo and by the large number of businesses who will be visiting the event."

This year the show will feature the UK heat for the European Championship of Gelato - the first time it has been held in Britain. Two winning entries will go forward to the grand final in Berlin in October 2012.

In addition, to the National Ice Cream Competition classes the ICA has introduced this year the Open Flavour Class, which will showcase innovation. The Mobiler of the Year competition is being reinstated and the final three entries from the competition will be showcasing their vans at the exhibition.

Further information on the expo can be found at www.ice-cream.org


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