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FDF responds to Children’s Food Campaign Report

07 September 2011

The Food and Drink Industry issued a robust reaction to Children’s Food Campaign Report: ‘The Irresponsibility Deal’ - published this week

FDF Director of Communications Terry Jones says:

“Food manufacturers have a proven track record in playing their part to improve public health through reformulation and providing clear front of pack labelling. The Responsibility Deal sees government, industry and collaborative pressure groups working together to build on that work to move further and faster than regulation could have done.

“With the Responsibility Deal not even 6 months old, it feels like Children’s Food Campaign is more focussed on regulating the food industry than it is on better health outcomes for children. As members of the Food Network, food manufacturers are already making progress against their pledges to eliminate artificial transfats and reduce salt levels. Furthermore within that same framework, FDF members are also considering how they can play their part in the government’s drive to reduce obesity levels which will be announced later this year.”

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