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Bear wins ‘Food & Drink’ category in Metro’s Venture Candy 2011

12 August 2011

Bear has been announced as the winner in the ‘Food and Drink’ category of Metro’s nationwide competition Venture Candy, to find the UK’s next top entrepreneurs

Voted for by Metro readers, Bear produces natural sugar-free snacks based on the diet of bears which live in the wild.

The aim of Venture Candy is to provide growing enterprises with the exposure, profile and support they need to transform themselves into the talked-about brands of the future. The finalists were chosen by a panel of judges, including Stuart Trevor, Sarah Beeny, Piers Linney, Jo Malone MBE, Tyler Moorehead and Richard Reed.

Metro has been searching for the nation’s most innovative new enterprises in five categories: Design & Technology; Food & Drink; Green; Health & Beauty; and Fashion & Interiors. More than 1,500 small firms entered the competition. The shortlist was whittled down to three finalists in each category and put to a public vote. BioSauce and 136 Limited were also shortlisted in the ‘Food and Drink’ category.

Metro received more than 16,000 votes for readers’ favourite new businesses. Bear won 54 per cent of the vote in the ‘Food and Drink’ category. Bear will receive a host of valuable business assets that will give them the business foundations they need to grow including:

• £50k minimum ad campaign per category winner (£250k in total) in Metro

• Marketing and branding advice from The Scarlett Mark, the co-creators of Venture Candy

• Ad campaign creation from The School of Communication Arts

• Exposure to a high profile panel of successful entrepreneurs

• Business club membership from Adam Street Members Club

• Cloud based unified communications solution from Outsourcery

Linda Grant, Managing Director, Metro, said: “As one of the UK’s most innovative media brands, we’re proud to celebrate entrepreneurship and creativity and offer small businesses the opportunity of a lifetime to turn their business into a reality. We’ve been delighted with the exceptionally high standard of entries into the competition this year and really feel that Bear is an incredibly worthy winner.”

Hayley Gait Golding said “We’re so excited to have won. We were keeping our paws crossed because it meant so much to us but we know our business is just a bear cub and we still have a lot of growing to do. We don’t have a huge budget for advertising so this will be great to help us spread the word and put Bear on the map. Lots of people are loving our nibbles already and we want to be the nation’s favourite healthy snack. Healthy doesn’t have to be boring.”

This is the second year of Venture Candy and is an opportunity for Metro, as the newspaper of choice for young urban professionals, to champion emerging new talent.

The competition launched on Wednesday 4 May and invited aspiring business owners to submit applications online. Readers texted their votes to Metro or voted online.


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