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Maxon: 50 years of innovation

08 August 2011

Maxon Motor celebrates its 50th anniversary this year, marking a half-century journey of technological innovation – from electric shavers to the surface of Mars

Today, maxon motor is known throughout the industry as the world’s leading supplier of high-precision motors, drives and systems for design engineers… but it wasn’t always so. The Swiss company began life as Interelectric Sachseln AG in 1961, producing products for Braun Electric Razors – notably the DC motor and the shaving foil.

From these relatively humble origins, the business made a defining switch in 1968 to developing tiny dc motors with ironless rotors, doubling efficiency compared to traditional models and instantly revolutionising the miniature motor market.

Since then, the company has consistently been at the forefront of innovation, pushing boundaries in terms of size, reliability and performance of all its components. Fifty years on, maxon motors can be found in almost all cutting-edge applications, from high temperature subsea drilling to two generations of NASA Mars Rovers.

To celebrate the company’s journey so far, maxon motor uk will present one lucky person with an Apple iPad 2. All would-be winners have to do to be in the running is fill out a short survey at

CEO of maxon motor uk Keith Ellenden says: “It’s astounding to track maxon’s development from a fairly small concern in the 60s to become one of the most trusted manufacturers of high-performance components in the world.

“But we’ve never been content to rest on our laurels! We’re already coming up with brand new ways to innovate in our 51st year. And in our survey, you can influence our future development – whether it’s new products, or simply great service.

“What’s more, you could win yourself an Apple iPad 2 for your trouble. So come online, have your say and celebrate with us!”

maxon motor uk offers a huge range of high performance dc motors, gearhead and controllers, and will also work with you to develop a customised solution to fit your requirements. To contact the company, or to fill out its 50th anniversary survey, visit

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