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Tesco, Asda co-operate in food initiative

08 August 2011

Tesco and Asda have released their food databases in an initiative created by FoodWiz as an app on mobile phones to help those people with food intolerances, IBS and coeliac disease

FoodWiz is an application for smart phones available on the iPhone and Android based phones to help people with food selection and healthy eating. Its solution is needed to help the ever increasing number of people suffering from food intolerance, and food related medical conditions, such as diabetes, cardiovascular disease, and obesity.

The purpose of this patented solution is to improve the food shopping experience, by focusing on the specific information a consumer wants when they buy a food product.

FoodWiz is a mobile phone application which uses the camera on the iPhone, iPod touch, iPad2 and over 40 Android phones to identify items by barcode. A consumer registers an account with the FoodWiz Web site, selects the information they'd like to receive, then downloads the software and database of information to the phone.

Once they've received the database, they don’t need a signal on your phone to go shopping with FoodWiz. Just like SatNav systems sold in the UK, consumers can update our database as little or as often as they like.

As of August 2011, the FoodWiz database provides information on 86,543 food products sold in the UK. Using our patented technology, the current database occupies only 11 megabytes of storage memory on the phone. That’s less than 0.01% of the capacity to store the data on FoodWiz supported phones. Storing the database on the phone returns information on a product almost instantly from barcode recognition.

The approach to market has been to work closely with organisations, which represent people in the UK with food related medical conditions and food allergies, and to work closely with food retailers to fully understand both the consumer and retailer requirements over product selection. So far, we have agreements in place with Allergy UK, Asda and Tesco over the supply of product information to consumers.

The company launched the iPhone version of FoodWiz in January 2011, and the android version of FoodWiz in March 2011.

Following successful field trials across the UK it's now launching the FoodWiz product to assist those people with eating problems.


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