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Branston triumphs at awards ceremony

14 July 2011

The potato people at Branston are celebrating after it scooped a top national award for its eye-catching lorry liveries

The UK’s potato supplier which transports thousands of tonnes of potatoes every week for Tesco won Livery of the Year at the Motor Transport Awards 2011 – the transport industry ‘Oscars’ held in London. Judges praised Branston’s clever designs saying: “We need more humour just like this in the transport industry!”

Branston’s series of 14 individual and original liveries, which triumphed against tough competition from including Spar UK and Grocontinental, are becoming increasingly familiar across the country.

The Motor Transport Awards are the biggest awards event in the road transport diary, with over 1,300 industry movers and shakers gathering together to recognise the achievements of the very best companies in the sector.

Simon Telfer, HR and logistics director at Branston, received the award on behalf of the company. He said: “It was brilliant to receive the award especially as we were up against such stiff competition.”

Branston’s account director Jo Parish said: “Our aim is to put potatoes at the forefront of people’s minds. We put a great deal of thought into our liveries and are very proud of them. We invite staff and business partners to come up with ideas – and we consider them all, no matter how quirky!

“We wanted our liveries to be eye-catching and fun – as well as educational. We have a number of different designs and are brimming with ideas for new liveries in the future – so watch this space!

“The liveries were created to attract the attention of a younger audience but it turned out that adults like them too. We get lots of comments from drivers and members of the public who write and email in to say how much they love them. Our lorry drivers say that people wave, toot, and even take photographs of them!”

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