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It's all launch at Packaging Innovations London 2011

12 July 2011

Packaging Innovations London 2011, organised by easyFairs UK & Ireland has attracted top exhibitors

It will, it is said, be the place to be for any brand manager, designer, creative and forward thinker looking for the very latest in packaging innovations, as the world’s very best descend on the country’s capital to launch their latest products, services and even new business models.

Opening it’s doors on 6 and 7 October 2011, at the Business Design Centre in Islington, Packaging Innovations London 2011 will be divided into four areas – The Design Village, Luxury Packaging, Print for Packaging and Contract Pack.

With more than 150 top companies, from across the globe, already signed to exhibit, it looks set to be a success, and promises to be a real highlight for London and the packaging industry.

One of the companies displaying its latest packaging innovations at the show will be Creative Direction (Duccio Concepts Ltd - Stand GB5), who have just launched the new packaging for Furniss Biscuits.

Commenting on the packaging design, David Major, Creative Direction’s Director says: “Furniss have been the favourite ‘gift’ biscuit for many years within the South West. We have made the brand more mainstream and given the packaging true ‘shelf appeal’ that now competes favourably on a national level.”

The new packaging features a contemporary colour palette for coding the biscuits and stunning photography art directed and set dressed by Creative Direction. The new packaging is already opening new markets and retail opportunities for Furniss at an outstanding rate and the brand are now planning another two ranges to launch soon.

The Creative Direction team will be on hand at the show to talk through all their latest packaging design projects.

The Walki Group (Stand GB32), a leading producer of technical laminates and protective packaging materials, will be showcasing its new dairy lid product called Walki-Lid. Walki-Lid is made of paper and plastics that can be separated from each other as a part of the normal paper recycling process.

The extrusion coated lid is durable, easy to print on and it can be cut into different sizes and shapes. And above all, it’s easy for consumers to peel off the lid without tearing it, therefore easier to dispose of with other paper waste.

“Originally we started to develop a fibre based lid for milk product packaging because we thought it would be stronger than traditional lids made of aluminium,” says Heikki Lumme, Packaging Product Line Manager at Walki. “But now the environmental issue is an equally important aspect.”

Heikki Lumme emphasises the fact a fibre-based lid has an inherent strength and puncture resistance that is important in some dairy product segments. He says: “Since traditional lids were also almost impossible to tear off in one piece, we saw a market for a paper-based lid that is both strong and easy to open.”

One main advantage of Walki-Lid is its excellent printability, capable of carrying the most demanding graphics produced by modern printing processes. The new product will be on display on their stand (Stand GB32).

Staying with the cup/lid theme, Stora Enso (Stand C8), based in Finland, will be using the Packaging Innovations London 2011 show to launch their new Cupforma Natura product to the UK audience.

Cupforma Natura is a new board that offers drinking cup manufacturers a more economical and ecological alternative. Product development of the new board grade was carried out by Stora Enso in co-operation with a major cup producer and a brand owner in just six months.

Compared to an existing grade, the development process enabled a weight reduction of 4 to 4.5%, which leads to several benefits for both cupmakers and the environment. For example, the same number of cups can now be produced from less raw material, the cost of board per cup is lower and even transport costs are reduced.

Juha Kiviranta, Director of Sales and Marketing at Stora Enso Food Service Board, explains: “Such a rapid product development and market introduction process was possible because we worked in close co-operation with both the brand owner and the converter.

“Thanks to this, we are ready to supply the whole market with an ecologically and economically improved product with the same functional performance as our previous cup board, Cupforma Classic, and it was achieved much faster than would have been possible on our own initiative.”

Rexam High Barrier Food Containers (Stand C5) will also be attending this year’s Packaging Innovations London 2011 event to showcase its exciting range of stock and bespoke plastic microwaveable containers for long shelflife, ambient, convenience foods.

Some packs can be heat-sealed while others can be double-seamed with an easy-open or easy-peel metal end and run on existing can filling lines, with limited investment, at conventional speeds and efficiencies.

Having secured about 70% of the plastic high-barrier container market in the US, Rexam has been successful during the last few months in winning customers across Europe including Nestlé (Germany), Princes Foods (UK), Danish Crown - Tulip Food Company (Denmark) and Conservas Garavilla – Isabel (Spain), amongst others.

Sales and Marketing Director, Nick Brewin, comments: “This is a very exciting time for Rexam High Barrier Food Containers in Europe. Despite the difficult economic times, food manufacturers are still keen to develop new convenience food packs, to breathe fresh life into existing brand names and to tap into the growing demand for easy-to-cook and eat, nutritious, good quality soups and ready meals for people in a hurry and on the go.”

Nick Brewin continues: “Rexam has developed a stock range of standard can size containers, which enable traditional canners access to this new market and thus differentiate their products on the super-market shelves, but without having to make major investment. We look forward to welcoming new and existing customers to our stand, C5, in October, who would like to learn more and to see samples of our typical products.’’

And not just launching a new product range at the show, but launching an actual new business will be Collcap Packaging Ltd (Stand F3) who will be using Packaging Innovations London 2011 to launch its new business, (No m – o – q : No Minimum Order Quantity).

According to the company, buying in bulk is not always the ideal solution for customers, whether they are from a large corporation buying for a limited edition range, or from a boutique store just starting out. With this in mind, Collcap’s new business model may be able to help.

From October, customers will be able to purchase the exact quantity they need through The company can provide Kilner jars and jam jars, tubes and bottles, Japanese-designed pots and tubs, and many more. So, whatever your packaging ideas, come and talk to the team on stand F3.

Another exhibitor who sees Packaging Innovations London 2011 as a great medium for showcasing new products, is Clinical Print Finishers (Stand A2), who will be showcasing their new range of small-format print finishing services.

“Packaging Innovations London is a good opportunity for us to meet new and existing customers face-to-face. We have a variety of innovative solutions that we can offer our customers and we will have a diverse range of product samples on display at the show. Exhibiting allows us to have an influence on our customer’s decision making for their future projects. They are able to see the added value that specialised miniature finishing can offer with far greater clarity then they would with a brochure or a phone call,” says Alan Pickles, Operations Director at Clinical Print Finishers (UK).

The Widdowson Group (Stand B6), a leading provider of logistics services based in Leicester, will also be exhibiting at the show and talking to visitors about their contract packing operations which have recently been enhanced following a huge expansion of the business.

Clarke Robinson is the Operations Manager of the Widdowson Group, and explains the reason for continued investment in this important part of the group’s business: “Over the last few years we have worked hard to build on our reputation for product customisation and we are constantly looking for ways to improve our service.”

“The expansion of our premises has grown from the dedicated contract packaging area to a total of 65,000 sq ft increasing our capacity and flexibility. The new interior layout and working processes have been put in place to promote a smarter style of working; increasing both workflow and accuracy whilst eliminating process waste.”

Widdowson Group’s Contract Packing Division has increased turnover by 90% and recorded its best year to date. Considerable volumes of work resulted from business won at exhibitions, one of the key reasons why they are exhibiting at this year’s Packaging Innovations London show.

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