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Rexam joins with Sunlover 'to give consumers healthy look'

21 June 2011

Rexam, a beverage can maker, has teamed up with beauty drink producer Sunlover to bring their skin and tan enhancing beauty drink to market

The new beauty drink has been designed to improve the quality and life of the consumer’s skin and tan, helping to give consumers a healthy looking complexion after consumption. Rexam will provide 25cl slim cans for the beverage, which will be produced in Rexam’s Gelsenkirchen plant in Germany.

Artur Tavares, General Manager of Sunlover, commented on the process of bringing the drink to market; “It has been a three year process from concept to market launch, and it is great to see the final product. The cans look great and really represent the brand, showing how good the consumer will feel after enjoying the drink inside. In Brazil there is already a blog stating that ‘you no longer need water to quench your thirst, soon we will have Sunlover!’'

Sunlover was launched into the Brazilian market in May, with plans to expand into Europe in the near future. The launch to market has been supported by a marketing campaign which will run throughout the year.

Raquel Gonzalez, Sales Manager at Rexam Beverage Can Europe and Asia, added; “Sunlover is a unique and exciting new beauty drink, and it has been great being involved in its launch to market.

“We have worked closely with the team at Sunlover to develop this product, making sure that the design and style of can really suits the beverage inside. The cans look great, are easily transportable and with consumers seeking that healthy glow, the cans allow for beautiful skin wherever they go!”


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