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Ultimate Packaging produces new Florette range

16 June 2011

Ultimate Packaging and its recent acquisition, 10D Creative, has used its design, photography, project management and printing credentials in the re-launch of the Florette salad brand, for Soleco UK.

As the first significant project undertaken by the new partnership, it was crucial that the process, from concept design to print, was seamless. Chris Tonge, Sales and Marketing Director, Ultimate Packaging says, “we needed to demonstrate to a major customer that we are now able to successfully undertake complete brand management.”

The packaging needed to convey the superior freshness of the brand, using vibrant colourways, realistic water droplets and large visibility windows, giving the new range of bags and trays maximum impact on shelf. “From the first artworks, we were supplied with rotatable 3D models of each pack design,” says Niki Webster, Florette Brand Manager.

“Because of this technology, we were able to make important decisions regarding the look of our new packaging at a very early stage.”

The new partnership resulted in the production of the complete range on schedule and the quality of the designs exceeded expectations. Niki continued, “We were delighted with the way that the redesign was handled and it was fantastic to be given full visibility at every stage of the design process.”

“The 3D packs really brought our new packaging to life. As the UK’s number one selling bagged salad brand we were delighted to trial these new innovations and it certainly helped us to produce the right result first time creating a design that reinforced our freshness and quality credentials, in turn to help shoppers make a quicker purchasing decision.”

Chris Tonge added, “in the current climate, competition is stronger than ever and so in developing our business and adding creative design, photographic and repro to our offering, our customers can now experience complete brand management. With our high-impact 3D visuals and streamlined production process, we offer a unique and cost-effective solution to our customers’ design and packaging needs.”


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