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Foodex 'strengthens dominant position'

19 May 2011

William Reed Business Media announces plans for a broader, deeper food and drink manufacturing show

Foodex – the leading event for the food & drink processing and packaging industry – is building on its success by extending its sector interest further into the manufacturing supply chain. By adding bakery, logistics and ingredients to its portfolio it will establish itself as the one-stop-show for professionals in all areas of food manufacture.

“Over the past four years we have invested to add new food production sectors to Foodex,” says Andrew Reed, Managing Director of Events & Exhibitions for William Reed Business Media (WRBM). “By adding bakery, we have rounded out our food sector portfolio. More ambitiously, by adding logistics and ingredients we are penetrating deeper into the heartland of food manufacture.”

The changes will strengthen Foodex’s position as the must-attend event for anyone involved in food manufacturing. “It is clear to us that the same buying teams are often responsible for the purchase of production equipment, logistics services and ingredients, and that they are looking for a single show that will allow them to cover all areas of interest simultaneously,” says Andrew.

“Equally we are seeing increased interest among those buyers in new food ingredient innovations. As companies strive to understand how these innovations can be used to add value to their products, their manufacturing specialists are keen to understand how they can be incorporated into their production processes and to establish reliable supplies.”

The food industry’s current focus on ingredients is centred around regulatory controls on permissible nutrition and health claims and novel foods. According to Foodex’s media partner, Food Manufacture magazine there is also growing interest in ‘clean label’ ingredients that are more acceptable to consumers, who increasingly want ‘natural’ rather than ‘artificial’ ingredients in their food, whether they be flavourings or colourings.

“New legislation, coupled with consumer pressure, is causing manufacturers to think very hard about what goes into food, making the search for competitive advantage a tough game played for high stakes,” says Food Manufacture Editor, Rick Pendrous. “Foodex will give manufacturers the opportunity to understand not just what’s available, but how it can be applied.”

Intelligence building programmes will be established around each of the sectors represented at the show, including the newly introduced bakery, logistics and ingredients sectors and the already established meat, dairy, fresh, beverage and seafood sectors. Relevant media partner editors, along with exhibitors and related industry associations will be involved in developing and presenting content.

Foodex, will take place over three action-packed days between 25-27 March 2012 at the NEC, Birmingham. “Our new three-day format has been designed to reflect our visitor’s desire to access the information and insights they need conveniently and quickly,” says Andrew Reed.

A re-focused education and networking programme will allow them to concentrate their valuable time and achieve maximum benefit from their show visit. At the same time, our exhibitors can expect to see a greater number of visitors in a shorter time frame.

Foodex will be supported by an international marketing and media relations campaign, aimed at drawing the world’s attention to best practice food manufacturing within the UK.

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