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Innovating for local drinking yogurt trends

04 May 2011

Danisco has enlarged its range of YO-MIX drinking yogurt cultures to better cater to local market flavour and texture profiles

YO-MIX cultures are successfully well established within the drinking yogurt market, assisting producers with cost reduction whilst enabling them to continue to deliver indulgent drinking yogurts to consumers.

Now, Danisco has enlarged this offer with specific, tailored YO-MIX cultures that provide exceptional flavour and texture catering to local taste demands.

No stopping consumer demand for yogurt drinks: According to market research company Euromonitor, drinking yogurt represents one third of all yogurt produced in the world, with a volume which will reach more than 10800m tons by 2015.

It represents the fastest growing yogurt category within past years, with a CAGR significantly higher than spoonable yogurt, and this trend is set to continue in the future.

Sonia Huppert, YO-MIX global business director says: “Drinking yogurt can be a quick, easy and convenient product to consume, a healthy snack or even meal replacement which has become part of the daily diet in many countries around the world.” She continues, “From salty to sweet, it offers a diverse consumer choice and the best opportunity to innovate within the dairy industry.”

Danisco’s know-how energises the industry: With many years of experience and expertise Danisco’s world-class laboratories have developed specific and innovative methods to characterise drinking yogurt and better support the dairy industry, now having the ability to clearly select the best ingredients to fit each and every type of drinking yogurt across the globe.

“With our global presence and local application centres, we are consumers in each local market. This is key to understanding consumer and industry desires and ensuring we develop the perfect local drinking yogurt flavour and texture profile,” states Sonia Huppert. She continued, “With our ingredients diversity and expertise we can complement your YO-MIX™ yogurt cultures with other Danisco value added ingredients, such as Grindsted Pectin stabilisers, HOWARU premium probiotics or XIVIA sustainable xylitol to name a few.”


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