This website uses cookies primarily for visitor analytics. Certain pages will ask you to fill in contact details to receive additional information. On these pages you have the option of having the site log your details for future visits. Indicating you want the site to remember your details will place a cookie on your device. To view our full cookie policy, please click here. You can also view it at any time by going to our Contact Us page.

RPC Llantrisant 'creates buzz for Rowse Honey'

20 April 2011

RPC Llantrisant has created new bottles for the high-profile relaunch of UK honey brand, Rowse Honey. It has used the theme of a honeycomb as the design basis for its new packaging.

The custom-moulded bottles needed to incorporate a hexagonal pattern, as well as providing space for improved labelling with a hand-written feel. As a result, the lightweight PET squeezy bottles created by RPC Llantrisant now feature a hexagonal recess instead of the previous torpedo-shape.

RPC Llantrisant designer Dean Williams says: “The design brief was to make slight changes to the bottles, in line with the outline designs that Rowse had supplied to us. “The label panel shape was the main change on the range, as the basic shape of the bottle was maintained.”

The range includes 340g and 680g bottles with flip-top caps and a 1.36kg variant with a valve cap. The recyclable bottles are manufactured on single stage, Aoki injection stretch blow moulding machines.

“The bottles had to be introduced smoothly onto Rowse’s filling lines without any major disruption to production. All the preform tooling used for the bottles was new and custom made to blow the Rowse shapes,” adds Dean.

“Squeezability of the packs was important to Rowse and any design change had to be implemented with no impact on the bottles being squeezed and dispensing the honey.”
The rebranding has been supported with a peak-time UK television advertising campaign and an enhanced online presence, which highlights the new packaging.

Sarah Mitchell, brand manager for Rowse Honey in Wallingford, Oxfordshire, says: “We carried out a lot of research to uncover exactly what consumers want and this resulted in the design we have today.

“The clear bottles produced by RPC augment the naturalness of the honey and help make a real impact on the shelf.”


Contact Details and Archive...

Print this page | E-mail this page

RELATED CONTENT...


Article image Schoeller Allibert takes bulk containers to the max

Schoeller Allibert has further enhanced its commitment to help companies reduce their environmental impact with the launch of the MaxiLog® bulk container range.Full Story...

Article image Vertical tray packing solved

Incorporating the very latest FANUC M-710iC/45M robot and Pacepacker’s own-design shingle feed end-effector and tray denester, the STL can vertically pack everything from fresh produce bags (e.g. salad, chopped vegetables, stir fry mixes and noodles), to FMCG ambient goods (coffee, dried pasta, flour) and household cleaning products. Full Story...

Thortons stays sweet on Linx

Seaweed chips in compostable NatureFlex™ packaging

Pacepacker’s new Compact Cartesian Palletiser is a fitting solution

RELATED SPONSORED ARTICLES...


Article image Thinking outside the box…

The design brief for this product was to bring ‘bag in box’ wine into the 21st century. In order to do so, it was decided that wine in a box had to become ‘fashionable’. With the knowledge that 8 out of every 10 bottles of wine bought to drink at home are bought by women plus the knowledge that handbags are at the top of a woman’s most wanted list, the Vernissage Wine Handbag was, without doubt, the most obvious fashion choice.Full Story...

Article image Thinking thin: it pays to consult a specialist

With more and more manufacturers looking for lighter, cheaper and more sustainable packaging, it is no wonder that demand for thin wall mouldings is showing a healthy upward curve. Full Story...

Kliklok announces new Managing Director

Dumpy doesn't have to mean frumpy!

Renting plastic RTP from PHS Teacrate is logistical cost-saving solution for SMEs

MOST VIEWED...


Article image Getting the Industry 4.0 journey started

Suzanne Gill finds out why the UK food industry needs to embrace the idea of Industry 4.0 and why the journey needs to start now. Full Story...

Article image Spray and save on the glazing process

Food glazes are widely used in the bakery sector to improve the look and taste of baked products. Traditionally, this coating process has resulted in substantial waste. Technology advances mean that this is no longer the case. Full Story...

Oil-free compressor breaks with tradition

Don’t get left out in the cold this Christmas

What role does refrigeration play in the supply chain?

http://www.appetite4eng.co.uk