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On-the-go porridge pots 'a big hit for Brakes'

15 February 2011

On-The-Go Porridge Pots – developed by Brakes as part of its new branded range of cereals – are proving to be a big hit with customers since their launch in November

Brakes On-The-Go Porridge Pots offer a convenient and healthy breakfast option for the profitable morning service.

This taps into research recently conducted by Brakes Group which identified that independent pub, restaurants and hotels have increased their breakfast servings by 16% and that 50% are opting for snacking products. Allegra Strategies – in its Eating Out in the UK 2010 research – also highlights that ‘healthier eating is a crucially important long-term trend’.
Brakes has launched two flavours of instant porridge – Strawberries and Cream and Maple Syrup Flavour – served in pots that allow the customer to take away the portioned breakfast and eat on-the-go. The instant porridge simply requires hot water.

Head of food marketing at Brakes, Sally Sturley explains: “Eating breakfast is an important part of a healthy diet and lifestyle and pubs, restaurants and hotels are increasing their breakfast selections, especially when it comes to healthy, nutritionally balanced offerings. Porridge is great breakfast or snack food as it is a source of fibre, low in fat and is sodium free.

“Our brand new On-The-Go Porridge Pots provide customers with a fresh serving every time, sweetened with either a strawberry and cream or maple syrup flavouring. It makes eating a healthy breakfast quick and easy, as well as offering a solid revenue boost for any establishment.”

Brakes On-The-Go Porridge Pots are part of a wider launch of own-brand cereals. The range includes Brakes Multigrain Flakes, Brakes Cornflakes, Brakes Puffed Rice and Brakes Chocolate Puffed Rice. Designed with the caterer in mind with bulk-buy pack sizes, the Brakes branded range of cereals has been developed to provide quality and good value.

Sally added: “Our Brakes own-brand range delivers wide product choice without compromising on quality or taste. The new range of cereals are part of our ongoing commitment to strengthen and expand our core product range – something we know our customers will rely on particularly in the current economic climate.”

Brakes cereal range comprises:
Brakes On-The-Go Porridge Pots; Brakes Strawberries and Cream Instant Porridge and Brakes Maple Syrup Flavour Instant Porridge. Available in pack sizes of eight at 64g each.

Brakes Bulk Cereals; Brakes Multigrain Flakes which are lightly toasted flakes of rice and wholewheat in a pack size of 7.5g. Brakes Cornflakes which are toasted flakes of corn fortified with vitamins and iron in a pack size of 5kg. Brakes Puffed Rice which is crispy toasted rice cereal in a pack size of 6kg. Brakes Chocolate Puffed Rice which is a crispy chocolate flavoured toasted rice cereal in a pack size of 6kg.

Customers who require further information on Brakes brand new cereal range can contact customer service on 0845 606 9090.


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