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Primula squeezes past target for charity

12 January 2011

Kavli, the company behind Primula Cheese has donated more than £13,000 to North East charity The Children’s Foundation (TCF) following a two-year support programme

Having embarked on the programme in 2009, the past two years have seen staff members undergo a number of fundraising activities for the charity.

At their most ambitious, staff abseiled down the side of the Vermont Hotel, took on the Great Yorkshire Three Peaks Challenge, braved the 30th annual Great North Run and completed a 130mile bike ride from Scotland back to the Kavli factory on the Team Valley.

Craig Brooks, marketing director at Kavli said: “We take pride in being a socially conscious company and part of that is looking after the communities in which we operate. The Children’s Foundation provides an invaluable service to the North East, working tirelessly to ensure the health and well being of the region’s children.

“Even when hanging off the side of a building or on that 129th mile of a two-day bike ride, knowing we were supporting such a worthy cause has kept our staff going and I’d like to thank everyone who has contributed over the last two years.”

Libby Nolan, fundraising manager at The Children’s Foundation added: “The Kavli team has not only provided us with a valuable boost to our revenue, they’ve also been great fun. Throughout the course of the two years, I was constantly surprised by the team’s creativity and determination in the various fundraising activities and I’d like to thank them for all their efforts.”

Support of its local community is part of Kavli’s wider commitment as a socially responsible organisation. This ethos was brought into focus on pack in 2010 when a new ‘profits go to charity’ logo was added to the packaging of its Primula cheese tubes range.

Brooks explains: “Kavli is uniquely owned by a charitable trust which donates a significant proportion of the company’s annual profits to scientific, cultural and humanitarian causes around the world. Most recently, funds have been donated to the Haiti appeal and the Salvation Army’s ‘Sally-Ann’ project giving consumers the added bonus of knowing every time they buy from the Primula brand, they are helping good causes in the UK and abroad.”

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