This website uses cookies primarily for visitor analytics. Certain pages will ask you to fill in contact details to receive additional information. On these pages you have the option of having the site log your details for future visits. Indicating you want the site to remember your details will place a cookie on your device. To view our full cookie policy, please click here. You can also view it at any time by going to our Contact Us page.

Baker of the Year chooses Fortress

05 January 2011

Cornish bakery business, W C Rowe, has switched to metal detection systems from Fortress Technology and has also given the service and callibration contract for these and competitive machinery to Fortress

Mick Stevens, at WC Rowe says: “Having dealt with up to three suppliers of detection equipment in the past, we now find it simpler to work with just one company that supplies quality equipment to our specification.

He continues: “Fortress was able to offer a better and more comprehensive service than competitive companies, so it made perfect sense to give the company the contract to take on its own and other manufacturers’ equipment and to maintain it to the same high standard.”

WC Rowe began in Falmouth in 1949 with a single bakery and now has its own manufacturing sites as well as more than 20 shops throughout the South West, including concessions at three Asda stores.

It also supplies Rowe's branded and own label products to national retailers and supermarkets throughout the UK and prides itself on its long-standing reputation for providing high-quality tasty food year after year.

The company’s high standards ensure that, every year, it is awarded Grade A international certification by the British Retail Consortium for food safety standards. It was also awarded the coveted national Baker of the Year Award 2009.

WC Rowe, which has been using Fortress metal detectors for three years to ensure those high standards of safety continue, and currently has five Fortress machines on its production lines, is looking to add to that number in the future.

Mick Stevens explains: “We have made the decision to switch to Fortress to give uniformity and ease of interchange between lines and sites, allowing us to move equipment to high-volume lines when necessary.

“When recommended to do so we have replaced existing equipment with Fortress, however, to reduce our outlay Fortress has suggested in the past fitting a new detector head on an existing conveyor. As our requirements increase or our obsolescent equipment requires replacement we will continue to use Fortress.”

The five existing Fortress systems are installed on five separate lines across three WC Rowe sites. Operating at speeds of 30 to 600 units per hour, they inspect a variety of product lines from scones and sandwiches to the full savoury range of pasties, sausage rolls and slices.

Concludes Mick: “Fortress responds quickly to our on-site requirements and backs this service up with solid advice and technical information by telephone. In addition, we value Fortress’s ability to source parts for obsolete equipment as well as maintaining this equipment when other companies would press for replacement. This allows us to replace machinery at a time of our choosing.

“Fortress carries out maintenance to a high standard, using only the necessary parts and the full documentation of what has been carried out, and we would definitely recommend this company to other food manufacturers.”


Contact Details and Archive...

Print this page | E-mail this page

RELATED CONTENT...


Article image Ishida x-ray technology helps to ensure Greek yogurt quality

The accuracy, versatility and reliability of an Ishida IX-GA-65100 X-ray inspection system is helping one of Greece’s leading yogurt producers to deliver the highest levels of quality control and achieve continuing success in both national and international markets.Full Story...

Article image X-ray is safe: Eagle whitepaper underlines food inspection facts

The white paper, titled “How Safe is X-ray Inspection of Food?”, explains the nature of x-rays compared to radioactive material, and points out that the level of radiation used for x-ray inspection in the food industry is extremely low.Full Story...

Bona fide detection systems from Anritsu offer the safest solutions for meat and poultry processors

New Xpert X-ray Systems Target Bulk Ingredients

Eagle unveils premium x-ray and fat measurement to reduce product recalls

RELATED SPONSORED ARTICLES...


Article image Loma new X5 X-ray System: a quick-clean inspection machine!

The Loma flagship X5 x-ray inspection system incorporates new features which bring industry-leading levels of product integrity to the busiest of food packing lines, and peace of mind to retail suppliers. Full Story...

Article image Prevent foreign body contamination with X-ray inspection

A well designed and fully implemented x-ray inspection system ensures product quality is maintained throughout the manufacturing process, satisfying both customers and end users.Full Story...

Total show debut: ‘Detection heavyweights join forces’

S+S Inspection launches X-ray inspection system for bulk materials

MOST VIEWED...


Article image Here are your 2017 Food Processing Award finalists...

The Food Processing Awards are designed to acknowledge and recognise companies for their excellence and innovation within the UK food and beverage engineering sector. The 2017 Awards ceremony will be held at the DoubleTree by Hilton Hotel, Coventry on the evening of the annual Appetite for Engineering event on 19th October (which is taking place at the Manufacturing Technology Centre in Coventry). Full Story...

Article image Manual boiler blowdown is responsible for boilerhouse overspending

Mike Griffin believes that the critical boiler blowdown process – which needs to be activated regularly for any active steam boiler – can often inflate the running cost of a typical boiler house, and prevents it from becoming a bona fide unmanned plant. Full Story...

Conveyors as efficiency and productivity improvement tools

Don’t waste your process heat – reuse it

Consumers blame producers for food fraud

http://www.appetite4eng.co.ukhttp://www.fponthenet.net/whitepapers.aspx