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Rectory Food Group spreads its wings

24 December 2010

One poultry supplier is feeling particularly plucky, following an exciting office move, a complete overhaul of its brand identity, as well as the announcement of a new company name and a corporate restructure.

Rectory Food Group - a leading global supplier of quality poultry, red meat and food ingredients - has announced details of a strategic head office move from Holmes Chapel (Cheshire), where it was based for seven years, to Manchester city centre.

In a move to facilitate growth, Rectory Food Group has settled in a 3,990 sq ft space in City Tower, Piccadilly Plaza. Having witnessed a marked uplift in new customers during the last year and turnover reaching an all-time high of £26million, the decision was taken to move from Holmes Chapel to allow for further expansion.

During the past year, the company has welcomed six new members of staff and will be adding new members to the team this year and next to support the company’s development.

It has also completed a corporate restructure, introducing Rectory Food Group as a holding vehicle for the various divisions and brands within the company, including the company’s original brand Rectory Foods, its popular coated chicken products under Hot Chicken Company, as well as Woodbury Farm, Preema, Cluckin’ Good and No Nonsense, which are sold to the wholesale, foodservice, retail and food manufacturing sectors across the UK and internationally.

The new umbrella brand, Rectory Food Group, has been given a new brand identity, which draws upon the company’s original logo, reinforcing its 15 year heritage. Sticking to its roots, the new logo retains the company’s familiar rectory rooftop and tree, while the typeface and corporate colours have been modernised to demonstrate a brand that is of its time, fresh and contemporary.

The original Rectory Foods Ltd logo, along with the website and all printed collateral, have also been brought in line with the revitalised image.

The new corporate identity, designed by Manchester-based JAMcre8tive, is the result of ten months’ research and development to ensure the brand draws on the company’s heritage, experience, industry knowledge and its strong reputation within the food sector.

Rectory Food Group’s new website will also serve to strengthen its position in the market place, offering a highly informative, yet easy-to-use online resource for customers across the company’s global regions, including Europe, Asia and South America.

Charles Woolley, founder and CEO of Rectory Food Group says: “It is a very exciting time for all at Rectory Food Group with the business going from strength to strength. The acquisition of meat supplier, Acura Foods earlier this year, along with a move into the ingredients market has seen the company generate a family of brands, so it was a logical step to introduce an umbrella brand under which our various product offerings could sit.

“The introduction of an umbrella brand with a modernised look comes at a crucial time, as we are in a strong period of growth. We wanted to demonstrate a contemporary new look to show our existing customers that we have rationalised and refreshed our image, and to add appeal to new customers. The new corporate identity conveys a bold and concise message, reflecting our growing position in the marketplace and our progressive attitude.

“The expansion into new markets required additional staff to facilitate the growth, making a move to larger premises essential. The new office suite is perfect for our needs now and will allow us to grow the business even further in the coming years. It will allow us to improve the daily efficiency of the whole team and strengthen internal communications lines within the company.

“The location of the new office will also give us improved national and international transport links, making it easier for our UK and international customers to visit us. The move will also bring some cost savings for the company overall and will allow us to tap into a highly skilled and experienced pool of potential employees.

“Our foodservice, manufacturing, retail and wholesale customers will benefit from all these positive changes and the refreshed corporate branding will demonstrate that we are a forward-thinking company, with further expansion plans in the pipeline.”

Woolley concludes: “Our strong market position, great range of products and our fantastic team of industry experts all contribute towards our positive reputation. The developments will help to drive the company forwards as we continue to expand Rectory Food Group and become a major player in the UK and global food industry.”

So far, Rectory Foods has recruited for roles in administration, technical, accounting and systems analysis, with opportunities still available.

Rectory Food Group supplies food ingredients to the manufacturing industry under the brand Rectory Ingredients. There are two additional divisions – Acura Foods, which is Rectory Food Group’s red meat section, and Baltreka UAB, based in Lithuania, serving the Baltic states and facilitating international import and export

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