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Report puts frozen on future food supply map

03 November 2010

The world's first frozen food report - the British Frozen Food Industry, a Food Vision - was launched by the British Frozen Food Federation at the Houses of Parliament last night

With his opening address, guest speaker, Austin Mitchell, MP for Great Grimsby, said: ''As a Grimsby MP and as a consumer, frozen food is dear to my heart. I welcome The British Frozen Food Industry - A Food Vision report.

''It's widely recognised our country needs to work towards a sustainable, secure and healthy food supply. To achieve this we must ensure fair prices, choice and access to food, along with a continuous improvement in food safety, changes to deliver healthier diets and a more environmentally sustainable food chain.

''It's clear from the evidence presented frozen has a key role to play. I hope it will help consumers, retailers and the foodservice industry recognise the importance of frozen in UK food provision over future decades.''

The report itself was compiled by researchers at the Centre for Food Innovation (Sheffield Hallam University) and Refrigeration Developments & Testing (Bristol). It concludes that frozen food offers: quality, valuable, safe food with an extended storage life.
It also offers a nutritional profile comparable to fresh foods in a format that will help provide dietary portion control and emerging environmental benefits, including a contribution to reducing food waste and the ability to preserve and use seasonal foods year-round.

Brian Young, director-general of the BFFF, said: ''For many years, frozen food has been the 'poor' relation to chilled and fresh foods. Misconceptions, stigma and snobbery have prevented consumers and chefs from buying frozen. But the tide is changing.

''New research, evidence and campaigns demonstrating the 'freshly frozen' quality of raw ingredients and their nutritional benefits are prompting frozen to be reconsidered. And frozen sales are growing.

''This new frozen food report is a true stake in the ground for the industry. Anyone reading this report will be struck by how much frozen has to offer and how far it has come since it became widely available in the '20s.''

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