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Danish software experts set up in the UK

28 October 2010

Danish software development company arotek UK, which is responsible for the IT systems employed by food giant Tulip in their factories across the UK, Denmark and Germany, have set up a UK base

The company, which was set up 10 years ago to create and implement a system specifically for Tulip, has decided to come to the UK to branch out into new markets and work with other brand names. They have set up in Trinity House on the Cambridge Business Park in Cambridgeshire.

The software programme they have developed, called ‘arolink’, is flexible and can be implemented at different levels depending on the needs of the customer. At its most sophisticated level, ‘arolink’ can provide the complete solution, from recipe planning, food safety and traceability, stock control, recording and registering progress through to labelling, training, back up and 24/7 technical support.

Owen Morris, arotek UK Operations Director said: “The software is now developed to such a sophisticated level that a move into UK markets was an obvious next step for the future growth of the business. There are many businesses in the UK that could really benefit from using ‘arolink’ and increasing the efficiency of their factory operations.

He continued: “There is a concentration of businesses in the food industry in East Anglia, and Cambridge is at the heart of IT and R&D in the UK, so Cambridge was an obvious choice for a UK office.

“The infrastructure and transport links were also a huge selling point. The business development managers at East of England Inward Investment were very useful in helping us find suitable offices and pointing us in the right direction with regards marketing and business development.”

The company intend to work hard on expanding and are hoping to recruit a team of staff, depending on growth of the company.

Inward investment support across the region is funded by the East of England Development Agency (EEDA) and is the driving force behind sustainable economic regeneration in the East of England.


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