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Dairy UK: Ensure mandatory country of origin cheese labelling

21 October 2010

Consumer requirements for country of origin labelling for cheese can only be met by mandatory arrangements that recognise the place of manufacture of the product, Dairy UK told the All-Party Parliamentary Group on Cheese at a reception in Westminster

Speaking on behalf of the Dairy UK Cheese Group, First Milk Sales and Marketing Director Richard Hollingdale said that “consumers are increasingly interested in the provenance of their food.

“Although the current legislation requires origin to be included on pack, in practice consumers can be misled. Our view is that consumer requirements for cheese can only be met by mandatory arrangements that recognise the place of manufacture of the product.”

Jim Begg, Dairy UK Director General explained: “At present, a product such as cheddar cheese might be labelled with the name and address of a UK seller, carry a UK identification mark as it's cut and wrapped in the UK, and yet have been produced in another Member State, with no indication on the label to this effect.”

“We’re looking for a simple solution to resolve this issue” said Begg. “You don’t need a sledgehammer to crack a nut. But we do think that a mandatory element is necessary to be effective.”


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