This website uses cookies primarily for visitor analytics. Certain pages will ask you to fill in contact details to receive additional information. On these pages you have the option of having the site log your details for future visits. Indicating you want the site to remember your details will place a cookie on your device. To view our full cookie policy, please click here. You can also view it at any time by going to our Contact Us page.;2714294;369307;211;0/?ft_width=1&ft_height=1&url=16151650

'Design ability, responsive credentials'

19 October 2010

Flexible packaging supplier to the fresh produce sector, Ultimate Packaging says it recently demonstrated its design ability and responsive credentials to its customer E Park & Sons

The design brief for Ultimate was to produce film packaging with a natural, ‘paper bag’ feel for a 2kg pack of National Trust potatoes, capturing the strong brand image of the National Trust whilst demonstrating its green credentials. The packaging highlights information on both the grower of the produce and of the fine quality product, grown using sustainable methods whilst maintaining and protecting the environment.

The paper effect packaging was innovatively created with matt inks and a tactile lacquer, and refined with gloss inks. The complete process – from design, proofs, plates, printing and conversion was achieved within a one-week timescale – a remarkable achievement for the packaging company. Packs are now on shelf within major multiple and convenience stores including Asda, Nisa and the Co-operative.

E Park & Sons, sole licence holder for the retail supply of fresh produce for the National Trust, is already planning to launch several other products under the National Trust brand and is delighted with the manner in which Ultimate Packaging was able to respond to the level of demand it was set.

Heather Burns, National Account Manager for E Park & Sons said: “We were delighted with the excellent response from Ultimate Packaging. Not only did the team understand our brief – from concept to delivery – it was able to demonstrate professionalism throughout.”

“We're proud of our ability to meet the fast turn-around times that our clients demand in the very dynamic fresh produce sector,” commented Chris Tonge, Sales and Marketing Director, Ultimate Packaging.

Print this page | E-mail this page


Article image Anheuser-Busch InBev’s distribution strategy model

Over the past 10 years Anheuser-Busch InBev (A-B InBev) has grown its global distribution network using a strategy which goes against the grain for traditional brewery specifications. In place of cost and time intensive permanent structures, it has adopted a design-driven approach in partnership with Herchenbach, a manufacturer of temporary buildings and semi-permanent warehouses. Full Story...

Article image What role does refrigeration play in the supply chain?

Controlling the temperature of food across the whole supply chain is vital to extend shelf life. But how much can be gained by food manufacturers through careful monitoring at all process stages?Full Story...

Getting the best out of PLCs

Gently does it

Time to take steps to reduce plastic waste