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'Design ability, responsive credentials'

19 October 2010

Flexible packaging supplier to the fresh produce sector, Ultimate Packaging says it recently demonstrated its design ability and responsive credentials to its customer E Park & Sons

The design brief for Ultimate was to produce film packaging with a natural, ‘paper bag’ feel for a 2kg pack of National Trust potatoes, capturing the strong brand image of the National Trust whilst demonstrating its green credentials. The packaging highlights information on both the grower of the produce and of the fine quality product, grown using sustainable methods whilst maintaining and protecting the environment.

The paper effect packaging was innovatively created with matt inks and a tactile lacquer, and refined with gloss inks. The complete process – from design, proofs, plates, printing and conversion was achieved within a one-week timescale – a remarkable achievement for the packaging company. Packs are now on shelf within major multiple and convenience stores including Asda, Nisa and the Co-operative.

E Park & Sons, sole licence holder for the retail supply of fresh produce for the National Trust, is already planning to launch several other products under the National Trust brand and is delighted with the manner in which Ultimate Packaging was able to respond to the level of demand it was set.

Heather Burns, National Account Manager for E Park & Sons said: “We were delighted with the excellent response from Ultimate Packaging. Not only did the team understand our brief – from concept to delivery – it was able to demonstrate professionalism throughout.”

“We're proud of our ability to meet the fast turn-around times that our clients demand in the very dynamic fresh produce sector,” commented Chris Tonge, Sales and Marketing Director, Ultimate Packaging.

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