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Cranberry - 'nutty about quality'

19 October 2010

After 15 years, Cranberry says it offers one of the UK's largest selections of dried nuts, fruits and confectioneries. Much of its range is not bought in but is manufactured by Cranberry Roasting and distributed by Cranberry Wholesale

The Cranberry Group says it's a privately owned group of companies with strong Middle Eastern roots. Its expertise in roasting and blending nuts and snacks has been handed down from generation to generation.

Operating from its own production unit close to the Company’s head offices in west London, Cranberry Roasting sources, roasts, blends and coats products for the Cranberry Group for bulk wholesale, sale in its shops, for private label and for food manufacture.

Carrying more than 150 different lines, many are manufactured here throughout the day and round the clock to satisfy its customers exacting requirements and to meet urgent deadlines.

Raw materials, increasingly of organic origin, are sourced from around the world by the wholesale division’s experienced buying team. Its expert knowledge of nuts, seeds, berries and fruits, of seasonality and socio-political factors affecting price and availability forms the backbone of an extremely efficient buying unit.

The majority of nut products are hand-roasted and coated in-house by the Group’s own artisan roasters – only chocolate and yogurt coated products are coated via third-party specialists for finishing.

The confidential manufacturing techniques use Middle Eastern air drying roasting methods rather than more usual frying or vegetable oil processing. This traditional process produces a distinctive, vastly superior taste, and a much healthier end product. Customers may choose from a myriad of different products, coatings and flavours, which are supplied in bulk or consumer pre-packs for resale.

Commodity or exotic?
Customers can choose from products that already exist on Cranberry Wholesale’s extensive product list. Alternatively, the flexibility of manufacture within the Roasting division allows them to specify their own products and coatings, which the company will then help to develop.

Choosing lines that will appeal to the public and consequently sell well is always a difficulty, but Cranberry is fortunate in that its retail stores are ready made test beds for trialling any new products. You can rest assured the Company will be able to advise on the likely popularity of various recipes.

You can imagine almonds, brazils and cashews find a ready place on the Wholesale price list but perhaps you wouldn’t expect pinenuts? Likewise dried fruits. Cranberries, apple, even figs are present, but what are Goji berries and Razcherries? Then you can choose your coating – salted, Jamaican, spicy Mexican, honey, smoked, cinnamon, barbeque, chocolate, yogurt – or quite simply none at all.

All coatings and treatments are said to have been developed by Cranberry itself and tried and tested through the Company’s shops. There is also an extensive tasty range of confectionery with such tempting treats as fudge, baklava or Turkish Delight. What packaging will suit your requirements? Attractive pre-packs of 40g or 100g, convenient two or three-kilo tubs or industrial sized palletised cartons?

Says Ray, operations manager at Cranberry Wholesale: “Middle Eastern manufacturing techniques are key to achieving the quality levels we've established over the past 15 years and our unique access to the retail market via Cranberry shops means we have a finger on the pulse of changing public tastes.

“That combination together with the flexibility of a compact manufacturing facility allows us to offer our customers a personal service and competitive prices that they simply won’t find elsewhere in the country.”

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