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Crisps 'exceeding expectations'

19 October 2010

Sales of Yorkshire Crisps at nine regional branches of Asda are exceeding expectations since the supermarket chain increased the listing to include the crisps on the snacking aisle and the ‘food-to-go’ section

The ''moreish'' gourmet crisps in five flavours are flying off the shelves and are selling well in both the 40g single bags as well as the large 150g sharing bags.

Said Alison Hamlett: “Our shoppers love locally produced food and Yorkshire Crisps have just gone from strength to strength in our stores. The diversity of flavours and the Yorkshire heritage of the brand is a real winner for everyone."

The Yorkshire Crisp Company prides itself on the fact that its luxury brand of crisps are made from totally natural ingredients and from locally sourced vegetables. Said Tim Wheatley of The Yorkshire Crisp Company:
 
“It's great news our hand-cooked crisps are doing so well among the mass-produced brands and that a wider audience is able to have the choice of purchasing a local product.”


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