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Sirane invests in Sira Cook bag production

14 October 2010

Sirane has invested in its production capabilities and systems - recent work includes the design and construction of proprietary bag-making production lines to complement and help launch products in Sira-Cook materials and formats

Ian Beardsall, Sirane co-founder and director of product & process development and who is responsible for many of the company's production methods and machinery says: ''Thus far, we've invested more than £300,000 in developing these new production lines – and in thus backing ourselves as the packaging sector’s number one innovator.''

''The most important point, however,'' notes the Sirane co-founder, ''is that thanks to our commitment to product & process innovation, we have been able to achieve new and exciting products based on our long-term view that functionality is a high profile driver for packaging.'

In this particular case, says Beardsall, 'ovenable packaging, namely high temperature packaging - which generally incorporates polyamides or polyesters - typically needs a detailed knowledge- base and also a bespoke design solution that will suit the needs of food producers.

Fortunately, says Beardsall, ''this is one of our core strengths - and has enabled our customers to be much more demanding with us with respect to their ever increasing aspirations.'' Simple ovenable pouches are no longer enough, according to Sirane. The company's thinking now adds many other features to a pack:

These include: the achievement of specific cooking effects; the enhancement of the taste and/or texture; and the simplifying of the cooking process for the consumer.

''In addition,'' says Beardsall, ''there's on-shelf presentation and a host of other factors to be considered in order to make the whole consumer experience as effective as possible''.

Ian goes on to say ''because Sirane can provide innovation and adding value in these ways - our customers are guaranteed the differentiation they desire and can harness a really competitive edge to go to market with.''

Sirane's technical input also extends to helping customers develop their own manufacturing systems in order to incorporate the new innovation into their factory production. '‘We not only design and product packaging - for certain key clients we do the same for production systems,'' says Beardsall.

Sirane's packaging work now includes an element of manufacturing consultancy - often inside the factories of our clients, working with them in order to deliver production cells in all areas of packaging manufacture. ''Most forward-thinking customers today,'' says Beardsall, ''are continually evaluating the advantages of buying a bigger offer from you - including elements of engineering systems and production know-how.''

This innovation work has been recently underscored by Sirane in winning the ISO 9001 standard for product quality and design.

''Again,'' says Beardsall, ''our ISO move has been primarily for our customers: It offers at least some of them the recognition and reminder of the advantage of ISO accreditation. Our whole investment in pack innovation; bag production and product quality, shows Sirane's core ambitions and our ongoing responsibility within the food packaging industry.''


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