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Cost of baby food rockets by 31%

22 September 2010

Mums and dads beware – the cost of feeding your bundle of joy has rocketed, according to the latest analysis by mySupermarket.co.uk

The grocery shopping and comparison site found that, in line with high food inflation among staple food categories, the nation’s parents have been hit with a 31% price rise in baby food since the onset of recession in 2007.

If that wasn’t enough, mySupermarket.co.uk also found that new mums have also faced a 20% increase to the cost of formula for their little ones. On a brighter note though, the cost of other baby necessities such as nappies and wipes has remained steady, increasing by only 4% over the past three years.

Parents looking to combat the rising cost of baby food need to be super-savvy when it comes to making the most of special offers. The baby categories are some of the most heavily promoted with 78% of nappies and 49% of baby food on promotion last month at the leading supermarkets.

Some of these promos offer much bigger savings than others, so parents need to be smart in knowing when it’s best to stock up. Over 80% of parents who shop via mySupermarket.co.uk use the Swap & Save feature in order to make sure that they’re buying the brands with the best deals.

“Oh baby!”: Online shoppers at mySupermarket.co.uk have increased the amount they spend on their ‘baby shopping basket’ by 22% since 2007. This comes as no surprise with more and more young families discovering online grocery shopping saves time and money – a quick a convenient way to get a weekly chore out of way while baby sleeps!

Jonny Steel, spokesperson for mySupermarket.co.uk said: “On top of paying more for the weekly shop thanks to general food inflation and increased manufacturing costs, consumers are also hit by price hikes of necessities for their kids.

“It’s a real worry to see the cost of baby food and formula increase, but while the price of fresh fruit and veg is a little more stable, prepared baby food remains a wonderfully convenient option for today’s busy mums and dads.

“We're continuing to see more and more price rises on everyday essentials meaning shoppers need to hunt around for the best deals they can find in their supermarkets or may find themselves considerably out of pocket!
 
“The good news is it seems inflation on baby products is slowing but of course in the wider context of ‘Austerity Britain’, where take home pay is diminishing and taxes are spiraling, it’s still a tough time on the nation’s wallets. New parents can always do with a helping hand and with a record 30,000 special offers currently available on mySupermarket.co.uk, Brits can easily cut their weekly bill by 20%, saving an average family £800 over the year. There’s no better way to beat food inflation for all the family than this.’’

It’s no surprise to see regionally Londoners spend the most on baby products online, with an impressive average annual spend per household of £162 on baby products. Almost half of the total London baby basket is spent on nappies alone! Scots aren’t far behind, spending an average £122 online annually.


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