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'Unusual, warming' new foodservice blends

21 September 2010

Award-winning gourmet brand, The London Tea Company has two unusual, warming new foodservice blends which are suitable for serving when the weather turns chilly

Award-winning gourmet brand, The London Tea Company has two unusual and warming new foodservice blends which are ideal for serving when the weather turns chilly.

Meeting growing consumer demand for more unusual speciality teas and tisanes, Blackcurrant, Raspberry and Cinnamon is a delicious blend of two superfruit heroes and one of our most popular spices.

Packed full of healthy antioxidants, this is an accessible mix of berries and spices which customers will love. Serve simply for an uplifting, warming pick me up, especially good when the temperatures start falling outside.

The London Tea Company’s Vanilla Chai is an excellent seasonal addition to the speciality tea menu. Containing authentic Chai ingredients – real organic black tea, cinnamon, peppermint, ginger, cardamom, cloves and vanilla, with its warming and spicy overtones, this beverage is ideal for serving with mince pies, Christmas cake and similar seasonal fayre.

Dinuk Dissanayake, MD of The London Tea Company says ‘Research shows although the market for everyday tea is stagnant, sales of speciality teas and tisanes continue to increase. Operators need to embrace this trend by developing a speciality tea menu and putting as much thought into to it as if they were choosing new coffees.

“Our two new blends provide a perfect contrast to more usual options such as Earl Grey and English Breakfast tea. Because we are exclusive to foodservice, operators can enjoy the benefit of a premium pricing structure knowing their customers cannot buy the same product at the supermarket.”

Both new blends are available in pyramid bags, offering premium quality at a mid price point. “Unlike a flat tea bag, the pyramid shape allows a larger volume of authentic leaves, herbs, fruits and spice pieces to be contained within the tea bag. More quality ingredients equals a fuller, more rounded flavour,” explains Dinuk.

London Tea can be supplied in various formats including string and tag tea bags; envelope tea bags; pyramid sachets and loose leaf. All ingredients (the teas, the spices, the flowers, the herbs) are certified 100% organic and are packed at source to retain quality and freshness. With its attractive packaging and colourful point of sale material, the London Tea Company creates a stunning focal point or counter top display and tastes great too! A retail gifting range is also available.

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