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Sainsbury’s, Vitacress promotion in aid of The Haven

17 September 2010

Co-inciding with Breast Cancer Awareness Month, Sainsbury’s and watercress supplier Vitacress Salads are working to help raise funds for The Haven, a national breast cancer charity providing a network of support centres for people affected by breast cancer

Co-inciding with Breast Cancer Awareness Month, Sainsbury’s and their watercress supplier, Vitacress Salads, are working together to help raise funds for The Haven – the only national breast cancer charity providing a network of support centres for people affected by breast cancer.

For one month, between 15 September-15 October, Sainsbury’s will be promoting watercress in all their stores and Vitacress salads will be making a donation of 5p per pack sold to The Haven.

The promotion marks the culmination of a two year research project into the potential of watercress to suppress breast cancer cell development. The results of the new study will be announced by the Watercress Alliance on 14 September.

The conclusions of a similar two year research project funded by The Watercress Alliance, found that eating watercress daily can significantly reduce DNA damage to blood cells, which is considered to be an important trigger in the development of cancer.

The promotion hopes to encourage more people to eat watercress whilst raising funds for The Haven, which is celebrating its tenth anniversary this year. “We chose to support The Haven because the charity takes a holistic approach to breast cancer care, and supports anyone affected by breast cancer with counselling, complementary therapies and nutritional advice, helping people during their recovery to improve their diet, boost their natural defences and increase their energy levels,” says Huw Griffiths, Marketing Director, Vitacress Salads.

Vitacress hopes to raise £20,000 for The Haven. Money raised will go towards the important work The Haven does in supporting people with breast cancer.

Celebrating its 10th anniversary this year, The Haven provides, completely free of charge, a wide range of therapies which help people to deal with the physical and emotional side effects of breast cancer. Specialist nurses and experts in nutrition, exercise and emotional support provide tailor-made programmes for each person that comes through its doors.

The charity has helped over 6000 people cope with the devastating side-effects of breast cancer and its treatment and provided nearly 100,000 appointments over the last decade. It works alongside the NHS, to ensure an integrated approach to breast cancer care.

The Haven Programme is free of charge in all Havens and there is no need for a referral. Visitors benefit from the expertise of The Haven’s specialist cancer nurses and therapists and also from meeting others going through a similar experience. The Haven programme of care has been designed to help Visitors cope with the emotional and physical side-effects of breast cancer and offers:

Nutritional advice

Counselling

A wide range of one-to-one therapies including acupuncture, aromatherapy, reflexology and kinesiology.

Group classes include creative writing, yoga, qi gong and hair and make-up classes.

The Haven’s Mindfulness Based Stress Reduction programme, has been shown to deliver significant improvements in mood, quality of life and well-being for women living with breast cancer.

Background

The Haven was set up following the diagnosis of Wendy Ricketts, nanny to founder Sara’s Children. Sara was concerned by the lack of emotional support and information available to people with breast cancer. Believing that "no-one should have to face breast cancer alone", Sara sold her art business in 1997 and put all of her energy into creating The Haven.

There are currently 3 Havens in London, Hereford and Leeds and an outreach programme for anyone who can’t reach a Haven. October sees the launch of a new website which will offer more services online.

The London Haven
Effie Road, London SW6 1TB. T 020 7384 0099, F 020 7 384 0001

The Hereford Haven
37 St Owen Street, Hereford HR1 2JB. T 01432 361 061, F 01432 361062

The Leeds Haven
4-5 The Gateway West, Leeds LS9 8DA. T 0113 284 7829


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