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‘Chippie’ lands a winner with new Canter

07 September 2010

A British fish & chip shop chain says it's netted a prize specimen in the shape of its new, fridge-bodied Mitsubishi Fuso Canter

Recent winner of the coveted Multiple Fish & Chip Retailer of the Year title for 2010, George’s Tradition has a head office on Pride Park, Derby, and a string of 10 outlets located throughout Derbyshire, Nottinghamshire and Staffordshire.

Its new 7.5-tonne Canter 7C18 was supplied by Derby-based Mercedes-Benz dealer Mertrux – the German manufacturer’s UK network is also responsible for sales and support of the popular Japanese light truck.

The truck’s insulated body is by Jackson Coachworks, of Loughborough, and has separate compartments for chilled and frozen products.

The Canter operates from George’s Tradition’s Tasty Choice distribution centre in Ilkeston, and is being used to keep the company’s shops – four of which also have restaurants – well stocked with fresh fish, potatoes and other food products. Tasty Choice also supplies other retailers, the most distant of which is in Leek, Staffordshire.

The new truck works six days a week alongside a pair of Mercedes-Benz Sprinter vans and has replaced a third – as Production Manager Terry Corcoran explained, the increasing popularity of its fish & chips with customers meant George’s Tradition needed a bigger vehicle to meet demand.

“We can get four pallets on this new vehicle which means it can stay out longer and make more deliveries,” he said. “We chose the Canter for its excellent payload – even with its relatively heavy body and refrigeration unit it will still carry 3,217kg – and because it’s very compact for a 7.5-tonner, which makes life easier for our drivers when they’re delivering to shops, many of which are on busy high streets.

“We also take comfort from the fact that our Canter will be maintained by Mertrux, who provide a very good service. I’ve not been with this company for very long but have already been impressed by the dealer’s flexibility – it’s able to service our vehicles at times that suit us, rather than the other way round.”

Founded in 1967, George’s Tradition has built its reputation on serving high quality fish & chips in contemporary takeaways, restaurants and pubs. The company has won numerous awards over the last 15 years but the latest, from the Seafish Industry Authority, is the most prestigious yet.

Managing Director Andrew Constantinou declared: “We are over the moon to be recognised as the top multiple fish & chip retailer in the UK. It is great to be acknowledged for our efforts and we appreciate the loyal support that our customers have given us over the years.”


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