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Honeytop launches 'UK's first choc pancake'

03 September 2010

Speciality baker Honeytop says it's launched the first chocolate flavour Scotch pancake in the UK, to capitalise on the growing demand for chocolate flavoured baked goods

The move into pancake production sees Honeytop ''breathe new life'' into a product area that has seen little innovation within the last half-century.

Primary market research showed a gap in the market for new pancake flavours and highlighted a strong consumer preference for chocolate flavour variants of baked goods, such as croissants and muffins.

Sally Lawrence, head of innovation at Honeytop said: “We are always looking for ways to improve on traditional recipes and products. We wanted to break the mould and create a completely new flavour of pancake to offer our retail and foodservice customers more variety.

“Our in house team has worked tirelessly to perfect the new recipe and we hope that it will be well received by our customers and theirs. The pancakes can be toasted in the same way as traditional pancakes and are delicious spread with butter or can be enjoyed as a light snack straight from the pack.”

Honeytop’s chocolate pancakes are said to have a rich taste and fluffy texture that has been achieved over three months of recipe development to appeal to consumers looking for an alternative breakfast or snack product.

Made to a traditional pancake recipe with the addition of cocoa, the chocolate pancakes contain the finest ingredients for exceptional product quality. Available in various pack sizes and from 7cm minis to extra large 12.5cm rounds, they have a seven-day shelflife if sold as a fresh bakery product but can last up to six months if purchased frozen.

The new product is being manufactured on Honeytop’s bespoke hot plate lines at its continuously expanding Dunstable factory. These were designed and installed by Honeytop’s unique team of engineers last year. The pancake production takes the underlying principles of existing production methods and combines them with state-of-the-art technology such as high speed robotics to maximise production speed and quality consistency.


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