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Kavli 'strengthens marketing team with internal promotion'

26 August 2010

Kavli the company behind the flagship brands Primula and Castle MacLellan, has promoted Emma Chudley to the position of product manager

Originally joining the company in 2007 as a Marketing Assistant, Emma will now oversee all product development and marketing activity for Primula’s popular range of ambient dips, fast-growing Cheese Dippers, as well as Castle MacLellan’s tubs and sliced pâté.

She will also be responsible for co-ordinating the day-to-day PR and digital activity including the development of the company’s three websites – Kavli, Primula and Castle MacLellan.

“Since joining Kavli three years ago, I have enjoyed every minute and I am very excited about my promotion,” said Emma. “As a team we are cooking up lots of plans and I see my new responsibilities as just the starting point with lots of interesting new initiatives underway.”

2010 has been a good year for Primula with the launch of a new light cheese tube, a sixth addition to the dips range in the form its BBQ Salsa, a listing with supermarket giant Sainsbury’s for its Dippers and a successful recipe-led TV advertising campaign. Castle MacLellan is also performing well and is preparing to roll out 3 new lines for Christmas.

Emma explains: “Once upon a time we were only known for cheese in tubes but now the Primula brand has diversified and we are seeing strong growth with our dips and dippers range. Everyday offers huge variety – one minute I might be overseeing a brand promotion and the next, I’ll be tasting an exciting new recipe in the development kitchen.”

Kavli is now looking to continue the success of its brands with the addition of more innovative products as well as promoting the versatility and added value of products in its marketing activities. As an intrinsic part of the marketing team, Emma will be working closely with marketing director Craig Brooks to drive forward these initiatives.

Craig commented: “Emma has always shown a great deal of dedication to the company and an ambition to do well. Since joining in 2007 her creativity, work ethic and team spirit have contributed to the successful promotion of our products and in turn the growth of the company. I have no doubt that she will be a valuable asset in her new role and am looking forward to working with her as we strive to grow our brands and the business as a whole.”


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