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Consumers battered by price rises

17 August 2010

With the Consumer Price Index (CPI) standing at 3.2%, the latest analysis by mySupermarket.co.uk, the grocery shopping and comparison site, has revealed consumers have been hit by price rises of as much as 59% over the past three years

Shoppers have no doubt been hard hit by rising prices, says mySupermarket.co.uk, the grocery shopping and comparison site, but pricing data from the UK’s leading supermarkets between 2007 and 2010 reveals the true extent of how much extra they have had to fork each week.

Staples such as bread has risen in average price by 18%. While tea has increased by 30%, and eggs have risen in average price by 18%. Rice have risen in price by a whopping 59% (see table below).

Cost of meat soars: The data further revealed it has become increasingly costly for UK adults to buy meat, with a clear difference in the rising cost of red meat versus white meat. Overall the cost of fresh meat has risen by 10% on average over the last three years. However, the cost of bacon has risen by 9%, while chicken and turkey has become cheaper, decreasing by 6%. Fish lovers however have faired some what better, with fresh fish becoming cheaper, declining by 8%.

Jonny Steel, spokesperson for mySupermarket.co.uk said: “While prices have stabilised or even gone down over the past year, the cost of every day essentials has still dramatically increased over the last three years. Consumers may feel that they are starting to bounce back from the affects of the most recent recession, but effectively they are forking out up to 59% more for some shopping items than they were three years ago.”

Cost of a child: The analysis of grocery prices also revealed over the past three years it has become increasingly expensive to buy food and essentials for babies. The cost of baby care (wipes, creams, baby bath etc) has risen 38%, while baby food and snacks have risen in cost by 21%. At the same time the cost of baby milk and drinks has risen 29%.

Raining cats and dogs: Over the past three years, British cat owners have also been hit harder in the pocket than unsuspecting dog owners. While cat food has increased 13%, dog food has increased at a higher rate of 20%.

Jonny Steel said: “Shoppers need to make sure they genuinely are shopping around to get the most for their money. The Consumer Price Index may now stand at 3.2% and be down 0.2% on the previous month, but this doesn’t paint the whole picture. This is especially true when you consider the likes of basics such as bread and eggs increasing in cost by 18% over the last three years. Shoppers need to make sure they don’t become complacent now the recession is over – as the battle to save money is still very much on.”

Table one: Cost of basic items

ItemAverage price in August 2007Average price in August 2010% increase
Rice pulses and grain£1.36£2.1558%
Tea£1.71£2.2330%
Baby milk and drinks£2.95£3.8029%
Baby food and snacks£1.06£1.2821%
Dog food£2.99£3.6020%
Bread£0.93£1.1018%
Eggs£1.60£1.8918%
Cat food£2.75£3.1013%
Bacon£2.93£3.2110%
Fresh meat£7.32£8.019%
Poultry£4.96£4.67-6%
Fresh fish£5.34£4.92-8%
Source: mySupermarket.cco.uk data, August 2007 – August 2010


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