Cheers: How East Anglia drinks for Britain
11 August 2010
Data from mySupermarket.co.uk, the grocery shopping and comparison site, reveals sales of alcohol across the UK vary hugely, with East Anglians topping the table, spending £381.55 per household annually - 25% more than the national average of £305.24
The mySupermarket.co.uk Alcohol Index 2010 shows the Welsh are the most abstemious when it comes to alcohol, spending 10% less than the national average.
Alcopops: The index further reveals people in the North East spend the most on alcopops. Although they have a weakness for these sugary beverages, they actually spend less than the national average on wine and spirits, and are overall ranked the 4th most boozy region in the UK.
UK Drinking Table
Top of the UK drinking table are adults in East Anglia, where people spend more than the national annual average of £305.24 in every single category. When it comes to the strong stuff, people in the East out-drink people in the South East by more than 100%, spending on average £128.93 per household on spirits, compared to £64.14 among their Southern counterparts.
Families in the South East could claim to be rather virtuous when it comes to how much alcohol they buy, spending the least across 3 of the 5 categories analysed (alcopops, cider, and spirits) However, they far exceed the national average on wine, spending an average of 23% more per household than the average, and a whopping 53% more than the Welsh.
In fact, despite spending the least in 3 categories, and well under the national average in a fourth, the wine consumption of people in the South East pushes them into 3rd place overall for alcohol consumption.
Table one: Alcohol league table 2009- 2010
Region | Annual spend per household |
East Anglia | £381.55 |
Yorkshire | £371.60 |
South & South East | £304.93 |
North East | £294.50 |
Scotland | £288.26 |
London | £285.76 |
North West | £284.78 |
Midlands | £282.63 |
West | £282.18 |
Wales | £276.22 |
Source: mySupermarket.co.uk data, July 2010
Jonny Steel, spokesperson for mySupermarket.co.uk commented: “Although people in East Anglia spend above average across all of the alcohol categories, it’s really their spend on spirits that is extraordinary, being so far above that of other regions. The dinner party culture in the South East may go some way to explain their spend on wine, but of course the data here doesn’t take into account money spent in bars, which the region certainly isn’t short of!”
The data, taken from the mySupermarket.co.uk Alcohol Index 2010, shows that the amount spent on alcohol varies by more than £100 per household between the region that spends the most and the region that spends the least. With vodka available from as little as £1.14 per 100ml, bargain hunters could find themselves feeling the pain in their heads rather than their wallets.
Table two: Annual spend on alcohol 2009- 2010
| Beer | Wine | Cider | Alcopops | Spirits | ALL |
East Anglia | £91.27 | £144.01 | £14.17 | £3.17 | £128.93 | £381.55 |
London | £60.37 | £145.64 | £7.22 | £1.87 | £70.66 | £285.76 |
Midlands | £71.26 | £115.21 | £12.07 | £2.04 | £82.06 | £282.63 |
North West | £78.90 | £119.85 | £11.56 | £2.95 | £71.52 | £284.78 |
Wales | £70.05 | £106.16 | £15.80 | £2.78 | £81.43 | £276.22 |
West | £71.41 | £128.50 | £14.16 | £3.01 | £65.10 | £282.18 |
South & South East | £67.77 | £161.86 | £9.67 | £1.49 | £64.14 | £304.93 |
Scotland | £57.39 | £120.20 | £13.11 | £5.11 | £92.45 | £288.26 |
North East | £77.59 | £130.27 | £13.38 | £5.85 | £67.41 | £294.50 |
Yorkshire | £92.93 | £147.85 | £16.75 | £2.18 | £111.88 | £371.60 |
Source: mySupermarket.co.uk data, July 2010
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