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Mixer solution for ethnic African ‘tom-ata’ sauce

23 July 2010

The ability to meet specific demands and still charge reasonably is said to be a major factor in the growth of mixer specialist Advanced Engineering of Rochdale.

One size never fits all, which is why flexibility in meeting customers’ needs frequently results in sales where others fail. The success factor multiplies in these situations when such willingness to satisfy a particular requirement does not incur severe cost penalties, even if the item is a one-off and/or not high value.

The ability to meet specific demands and still charge reasonably is a major factor in the growth of mixer specialist, Advanced Engineering of Rochdale.

As well as supplying to large players in the food and processing industries, Advanced Engineering also has small and start-up companies amongst its customers. One such company is London-based Jollofé, a specialist in providing prepared meals with ‘the authentic taste of Africa’ that includes diplomatic missions, hospitals, councils, schools and superstores amongst its regular clients.

Not content with this success, Christine-Ade Olatunji managing director of Jollofé decided to launch a new product that could be supplied to both professional caterers and the retail consumer.

The new product is called ‘Tom-áta’; a tomato sauce with a special blend of herbs and spices sourced from the rich diverse regions of Africa that can act as a base for various meals.

To prepare the initial small batch requirements, Christine-Ade Olatunji contacted a number of mixer manufacturers/suppliers for a 200 litre mixing vessel complete with appropriate mixing capability. Some did not bother to reply whilst others simply said ‘this is our list, pick one!’

In contrast, Advanced Engineering visited the company to discuss the application, drew-up a proposal and supplied a custom-built, turn-key solution. The package comprised the 200 litre vessel with a bottom-entry mixer for the initial coarse mixing phase, and an in-line mixer to reduce the ingredients to a smooth sauce, and a control panel, all mounted on a wheeled trolley for easy movement around the factory.

”Advanced Engineering is a company that believes in going the extra mile,” said Christine-Ade Olatunji. “Service and attention to a customer’s needs together with competitive pricing make AE an exceptional company.”


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