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Potato heads toot approval

22 July 2010

The new livery of potato supplier Branston is really attracting attention – so much so, motorists have been tooting their approval

People have also been emailing and writing in to the Branston bases in Lincolnshire, Somerset and Scotland, to comment on the new liveries. There are 12 in the range so far, with a different design on each lorry.

Branston, the UK’s supplier of potatoes, reports people all over the country have been in touch to say they love the colourful designs featuring various quirky potato characters, including King Edward, Desiree, Estima and many others.

Branston’s account director Jo Parish said: “The Branston liveries are really causing a stir. We had no idea they would be so popular. We have had lots of messages from members of the public, saying how great the designs are.

“We wanted to give our liveries a new, contemporary theme which would appeal to a younger audience. At Branston, we love potatoes and we wanted to get message across – particularly to the next generation of customers.”

The Branston ‘family’ features Desiree - a sexy pink potato with red lipstick, Maris Peer – a distinguished-looking gentleman, Saxon – an enigmatic spud with shades, and Exquisa – a dapper little potato in a top hat and bow tie.

“The idea behind the livery designs was to create a bit of fun – while delivering the message that potatoes are one of the best health foods there is,” added Jo.

The first few livery designs highlighted some key messages about potatoes, including: “Naturally fat free and high in fibre!” “More nutrients for your money than rice or pasta! and “Variety is the spice of life.” These were closely followed by a selection featuring some popular themes including: “You’re the one that I want. Potatoes with the X-factor!” and “I’m a potato – get me out of here!”

The liveries have been such a success, that Branston has another range of new designs ready to roll out soon. “We're working on them now – and they are fantastic,” added Jo. “We really wanted our lorries to be eye-catching, while delivering a fun message. We’ll be building up the number of new liveries and really want people to let us know what they think and if they’ve got any other suggestions.”

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