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The technology of fruit

16 July 2010

Fruit Focus is said to be the leading technical event for the fruit industry, and is taking place at East Malling Research Centre in Kent on Wednesday 21 July 2010

Attracting an increasing number of visitors year-on-year, Fruit Focus brings together more than 1,200 growers and industry professionals with more than 100 leading suppliers.

Fruit Focus showcases aspects of pre-harvest technology, agronomy, machinery and equipment, business information and post-harvest technology through to delivery to the retailer.

Fruit Focus provides a unique opportunity to update on the latest technologies and industry developments, exchange views and network with fellow producers. As well as soft and orchard fruit, vines also feature at Fruit Focus.

At Fruit Focus, delegates can compare products and services from more than 100 leading suppliers; evaluate new crop varieties, crop nutrition and crop protection products; watch the latest horticultural kit in action in the live demonstration arena; participate in the Fruit Forums covering industry hot topics.

It's the largest seasonal gathering of UK commercial fruit growers. The perfect place to exchange views and network with fellow producers.

There will be crop trials. Fruit Focus showcases a combination of crop trials from manufacturers and research bodies to help you improve yields, quality and performance including new varieties, breeding and plant stock, agrochemical, fertilisers and biological control developments and live demonstration arena.

With national and regional suppliers on hand, you can do your fact-finding in one day, in addition to seeing the latest machinery and equipment in action in the live demonstration arena.

Fruit Focus also provides an opportunity to meet marketing agents, get the latest business advice and discover ways to increase returns through efficient post-harvest handling. With a fast paced and demanding industry Fruit Focus provides the contacts, latest technology and information you need.

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