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Coffee trumps tea in supermarket sales

15 July 2010

Supermarket shoppers spend a third more on coffee than tea. Shoppers in Wales spend the most on coffee in the UK. Londoners spend 23% less than the Welsh on coffee.

Analysis of sales on mySupermarket.co.uk, the grocery shopping and comparison site has revealed consumer spend on coffee now exceeds spend on tea by 33% across the UK, with every region spending more annually on coffee than the quintessentially English brew. There are however regional variances with people in Wales spending on average 22% more on coffee than Londoners, who overall spend the least out the entire nation.

Jonny Steel, spokesperson for mySupermarket.co.uk suggests the reasons for the discrepancy could be down in part to the popularity of coffee shops in the capital: ''I think lots of Londoners tend to pick up a cup of coffee on the way to work and therefore drink less of it at home.

``With so many tourists visiting London there are far more coffee shops around so it’s often more convenient to have someone else make it for you, plus with many coffee shops offering free Wi-Fi, busy workers often combine the two.”

The data, however, also suggests Londoners are more discriminating when it comes to the coffee they buy in supermarkets – although they spend the least in total across all coffee products, they spend more than six times the amount the Welsh do on fresh coffee.

Jonny Steel continued: “It’s interesting to see the Welsh are the UK’s biggest coffee consumers – albeit on the instant stuff. It’s nice to see regional loyalty too – shoppers in Yorkshire were by far the biggest consumers of the Taylors of Harrogate brand.”

Although the data reveals people spend more on coffee than tea, it is true in general coffee is a more expensive product. Furthermore, tea sales are growing faster – in fact tea sales have increased 10% over the last year compared to coffee sales seeing an increase of just 2%. People in the East of England spend the most annually on tea, whereas the lowest regional spend comes from people in Scotland.


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