This website uses cookies primarily for visitor analytics. Certain pages will ask you to fill in contact details to receive additional information. On these pages you have the option of having the site log your details for future visits. Indicating you want the site to remember your details will place a cookie on your device. To view our full cookie policy, please click here. You can also view it at any time by going to our Contact Us page.

BP exec making business in US 'harder' for Brit brands

25 June 2010

William Chase, the founder of Tyrrells Crisps and Chase Vodka, blasted the embattled BP chief executive Tony Hayward for taking part in the 'Round the Isle of Wight' yacht race

"He's far too smug. He's made PR mistake after mistake and the result is that business is five times more difficult in the US than it should be for British brands," said Mr Chase, whose Chase Vodka was voted the best vodka in the world at the 2010 San Francisco World Spirits Competition.

"He's an ambassador for the BP brand and my view on the oil-spill crisis is that he should be honest. People know when you're lying and he should talk as if he means what he says."

"Winning in San Francisco has really helped to build up the Chase brand's profile, which is vital. Americans love an English brand, but Hayward's antics have made things far more difficult," said Mr Chase.

"Obviously, he has to take time away from the Gulf of Mexico oil spill but to take part in a high profile yacht race is totally inappropriate."

Chase Vodka is made exclusively from potatoes grown on Mr Chase's Herefordshire farm. Other vodka distillers, including the Russian and Polish giants, use wheat and rye grain as the base for their spirit.

"The reason other people stopped making vodka out of potatoes is because you need so many spuds. The first time we made vodka we had an artic-load of spuds and there was only a few litres," he said.

"You can get a bit more of a yield out of wheat but with the potatoes it has a natural sweetness to the product and the consistency of a fine wine."

Contact Details and Archive...

Print this page | E-mail this page


Article image Heineken £58million investment good news for Bulmer

Apple growers who supply Hereford-based HP Bulmer have been given a welcome boost after Heineken, which owns the brand, announced a £58million investment in the county.Full Story...

Article image Comment: Novelty matters in the energy drinks market

A seemingly straightforward patent application for a composition intended to provide and maintain mental alertness has been the focus of a patent dispute lasting several years. This just goes to show that in the world of energy drinks novelty definitely matters.Full Story...

Threat to nearly 300 jobs at Britvic sites

BRC: Alcohol price plans will penalise customers



Article image Cuppas of Belfast brew in the mists of Kigali

Tea lovers in Rwanda’s capital Kigali are now enjoying cuppas of Belfast Brew from Suki Tea, the Northern Ireland blenderFull Story...


Article image Artificial intelligence in the food industry

Artificial intelligence (AI) has been heralded as the next best thing since sliced bread. But what might it really mean for the food industry and what are the implications? Stephanie Duvault-Alexandre explains. Full Story...

Article image Reduce, reuse, recover

Taking simple steps to reduce water consumption or access wastewater treatment technology can help change the way this valuable resource in managed, says Simon EmmsFull Story...

A recipe for continuous improvement success

Added value: the best way to deliver ROI

What role does refrigeration play in the supply chain?