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Shocker: We're coach potato junk food lovers!

07 June 2010

New findings from mySupermarket.co.uk show sales of “couch potato favourites” have risen 21% over the past two years and that women spend more on average than men on TV snacks

The findings also show that Brits now spend 30 hours a week watching TV, up by 2½ hours on the last year.

With British consumers still battening down the hatches as the country continues to battle its way to economic stability, a night in front of the TV with is more appealing than ever before. New figures from mySupermarket.co.uk, the grocery shopping and comparison site reveals that since the start of the economic downturn, sales of couch potato favourites such as crisps, cookies and pot noodles have shot up by 21%.

The analysis reveals the average annual spend per household on couch potato snacks has increased from £272.51 to £328.68 since the start of 2008, a jump of £56.17. The biggest rise was chocolate (up 66%), peanuts (44%) crisps (25%) and cookies (25%). These figures are backed up by further data reveals Brits watched an average of 30 hours and 4 minutes of TV a week in the first quarter of this year, an increase of 2 hours and 29 minutes on the same period last year.

Table one: Couch potato favourites spending league table

Category

2008

2009

2010

Increase over past year

Increase over past 2 years

Crisps

£50.64

£62.55

£63.47

1%

25%

Fizzy drinks

£64.90

£68.22

£71.14

4%

10%

Chocolate

£33.28

£44.70

£55.35

24%

66%

Pizza

£41.23

£43.47

£41.10

-5%

0%

Pot Noodles

£5.29

£6.95

£6.44

-7%

22%

Cookies

£51.73

£63.88

£64.85

2%

25%

Sweets

£9.94

£11.37

£10.86

-4%

9%

Peanuts

£1.92

£2.46

£2.75

12%

44%

Dips

£11.66

£11.32

£11.25

-1%

-3%

Popcorn

£1.94

£1.70

£1.46

-14%

-25%

TOTAL

£272.51

£316.62

£328.68

4%

21%

Source: mySupermarket.co.uk data, May 2010




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