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Shaping up to the challenge at Total

05 May 2010

Various packaging solutions to new and emerging market requirements will be on show in the Design Challenge, to be held in the Packaging Innovation Hub at Total

Various packaging solutions to new and emerging market requirements will be on show in the Design Challenge, which is being held in the Packaging Innovation Hub at Total Processing & Packaging 2010.

The Challenge has attracted a wide spectrum of entries, from leading companies and design agencies such as Artenius PET Packaging, Payne, Multivac and Kinneir Dufort, to independent packaging professionals and students who are keen to present their ideas to a knowledgeable and receptive audience.

Entrants have been asked to consider opportunities for the creation of new products, market applications and consumer experiences. Visitors to the Packaging Innovation Hub each day will be able to assess the entries and vote for the daily winner.

Among the entries, the food market is well represented. Concepts on show will include a new way to pack whole chickens, meeting the requirements of extending shelf-life and reducing food waste while at the same time significantly reducing packaging waste; another focuses on the continuing growth potential of the ‘on-the-go’ snacks market with a container that stores both wet and dry products separately and combines them on opening for an instant, ready to eat snack.

In the personal care sector, one entry will be focusing on the repositioning of soap products in order to make them relevant to the early teenage market, making use of technology, brand image, formula, structure, usage occasion and price.

Technology concepts will include a novel way to create an innovative mechanism for carrying seasonal promotional messages on a range of pack types, while another entry will demonstrate an alternative system to flow packers in the creation of multi-packs for a variety of products from confectionery to coffee.

“The Design Challenge has clearly caught the imagination of our entrants,” comments Deborah Conneely, Marketing Manager for Total Processing & Packaging 2010. “Visitors will be able to see a variety of concepts which will prove that both design and technical creativity is very much alive and thriving within our industry.”

Total Processing & Packaging 2010, which takes place at the NEC from May 25th to 27th, is the third edition of the UK’s largest integrated processing and packaging exhibition where visitors will enjoy the most comprehensive insight into the latest developments across these industries.

Visitor registration, which will enable fast entry into the exhibition on the day, is now open at The website also contains detailed information about the exhibition, including travel and accommodation advice, and extensive corporate and product information from individual exhibitors.

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