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Big names join the Total debate

05 May 2010

An impressive line up of companies and organisations will debate the topical industry issues and latest trends driving and shaping the packaging industry at the Packaging Innovation Seminars

This will be one of the highlights of this year’s Total Processing & Packaging exhibition which takes place at the NEC, Birmingham from 25-27 May.

Leading names taking part in the seminar programme, which is sponsored by Linx, organised by Faraday and supported by the BRC, The Packaging Society and WRAP, include PZ Cussons, GlaxoSmithKline, Euromonitor International, Reckitt Benckiser, Reach Further, Plastique ,Holmes & Marchant, MPMA and the Packaging Federation.

The programme runs over the three days of the exhibition and includes a keynote industry debate each afternoon. The Future of Retail looks at the growth of own-brand products, the influence of the internet, and changing consumer behaviour and buying habits, while the Future of Packaging considers how the packaging industry will be affected by current social, economic, environmental, technological and political pressures and demands.

Resource Efficient Products and Packaging explores how design can help to manage reduced resources but still produce quality products and packaging.

Several presentations will focus on new and emerging technologies such as Nanotechnology, and RFID and brand protection. The emergence of social media as a marketing tool and its potential for innovation in consumer goods and packaging will also be examined.

Speakers from leading companies will offer an insight into their future developments covering areas such as sourcing and commercialising innovation, delivering products of value and bringing R&D and commercial teams closer together.

The latest research findings will also be presented to help create a picture of the current state of the packaging markets both across the UK and globally.

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