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UK’s pub snack favourite searches for new BigD babe

12 April 2010

BigD, the UK’s pub snack favourite, is on the lookout for a new woman to front its campaigns for the next four years

The firm has launched a UK search fronted by current BigD starlet, Malene Espensen, as she prepares to hand over her crown and mentor the lucky winner on her way to stardom. Owned by Merseyside-based Trigon Snacks, BigD produces tasty treats to thousands of pubs across the UK including peanuts, cashews, chilli nuts, pork scratching.

Brian Cardy, Big D Managing Director, said: “The BigD Babe is as popular as ever and we are responding to customer feedback asking for us to continue to develop the BigD brand and offer throughout the UK.

“The brand is already the leading pub snack brand in many regions of the UK and our aim is to continue to grow our market share throughout the nation.

“This exciting new nationwide search in partnership with one of the main weekly lads mags is perfectly aligned to our core customer profile and we can’t wait to crown our new girl.”

The introduction of the current BigD girl Malene Espensen four years ago encouraged an innovative re-brand for BigD, including a new logo, packaging design and pub cards featuring the Malene.

'Buy more, see more' BigD babes have been featured behind the bars of Britain since the 70s with three famous bods having fronted the much loved brand. This new search will be looking for girls across the UK who are seeking a boost into a highly competitive industry.

Not only will the winner be taught about the industry by busty Malene, she will work alongside high-class photographers. She will also receive a four year contract with BigD, her own calendar shoot and invites to the hottest parties around. 

Voting cards will be dished out to pubs across the UK with all the finalist girls’ information and voting details on so that pub-goers can get involved.


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