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'Wild food business grows with APC'

07 April 2010

Cornwall-based wild food forager Anne Misselbrook picks next day deliveries from APC Overnight as the essential ingredient to the success of her business

Each year, thousands of kilos of leaves and berries make their way from Cornwall through the APC Overnight network to pioneering chefs and restaurants. Customers include Heston Blumenthal, Fifteen Cornwall (part of the global social enterprise set up by Jamie Oliver) and Nathan Outlaw.

Anne Misselbrook also supplies Miles Irving, a leading light in wild foods for London’s top hotels and restaurants such as The Ivy, The Goring Hotel and Paternoster Chop House.

When Anne Misselbrook set up her full-time professional foraging business five years ago, she turned to APC Carn Logistics as her preferred next day parcel delivery service. She has never looked back since, relying on the local depot to provide the network input for a wide range of wild foods, including three-cornered leek (a form of wild garlic), nettles, sea beet and sea radish, black lovage, sorrel, black mustard, wall pennywort and various berries.

“Demand for wild foods is growing, particularly with high profile chefs promoting the benefits of naturally grown and UK sourced produce. The mild climate of Cornwall suits many species and with APC Overnight’s help I can be sure that my customers get their orders in first class condition and in time for their needs. Some of these foods are tough, while others are delicate.

''APC Overnight is able to deal with the variety of the wild foods I send through the network and customers are pleased with the prompt next-day service,” says Anne Misselbrook.

“APC Carn Logistics provides a friendly and flexible service that enables me to make the most of my foraging time. As a local business itself, the Carn team understands the importance of assisting customers in every way it can. I am able to deliver to the depot and my business has grown thanks to the support of the depot team, she adds.


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